By Starshine Roshell | Tuesday, March 11, 2014
Jonah Berger spent a decade studying what makes products and ideas go viral. Now the research behind his New York Times best-selling book Contagious: Why Things Catch On is available in a lynda.com course.
In the example-rich, one-hour course Viral Marketing: Crafting Shareable Content, the Wharton School marketing professor shares the six steps to crafting messages and information that get people talking.
In a recent Q&A, Berger revealed some surprises in his own research, corrected a common misconception about viral marketing—and told us about the one product he loves to share.
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