By John McWade | Thursday, September 3, 2015
Making up the acres of gray in books, magazines, reports, and hundreds of other documents, text type is more common than any other.
When reading is the primary goal, it’s the designer’s job to ensure that the text is smooth, flowing, and pleasant to read.
In my new video course, Before & After: How to Set Perfect Text, I walk you through choosing the right typefaces and adjusting the letterforms so they’re balanced and beautiful.
But here are eight quick tips to help you choose the most readable typeface for print.
By Kristin Ellison | Wednesday, September 4, 2013
Explore this course at lynda.com.
What do you do when you’re faced with creating a great design—but have no images to bring variation and interest to the piece? John McWade’s answer to this common challenge is to use more white space, also known as negative space. This is the portion of a page left unmarked, such as margins, gutters, and space between columns, lines of type, and graphics. It may sound like a simplistic solution, but it’s a great way to make your design more dynamic, and attract your viewer’s attention.
By Kristin Ellison | Wednesday, July 24, 2013
Color is a tricky element in design, and made even more challenging when incorporating images into a layout. It can be difficult to know what colors are going to complement the image and the overall design. There’s a lot of science surrounding how to mix and match colors, but John McWade of Before & After offers some foolproof ways to pick the right colors from an image in his course Before & After: Things Every Designer Should Know.
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