By Jeff Carlson | Sunday, December 14, 2014
The cameras in Apple’s latest iPhone models are impressive enough, but it’s the software and behind-the-lens processors that make them shine (see my report from Apple’s iPhone 6 announcement, iPhone 6 and iPhone 6 Plus: the Cameras). That combination is directed at one goal: to make it incredibly easy for anyone to capture good photos and videos.
But there’s a tradeoff. In exchange for on-the-fly automatic processing to create the best image the iPhone can make, you lose many manual controls that are essential for shooting deliberate video. Automatic exposure and focus are wonderful when capturing spontaneous events, but if you’re creating something longer that you expect to edit, having more control over these and other aspects of shooting are key.
Naturally, app developers are all too happy to jump into the frame. FiLMiC Pro is a $7.99 mobile videographer’s dream. Perhaps you saw the recent ad for Bentley Motors, highlighting built-in iPads that rise for the discerning chauffeured passenger (see below)? It was shot entirely on the iPhone 5s using FiLMiC Pro (and assembled in iMovie on an iPad Air; stick around to the last few minutes to catch a behind-the-scenes glimpse at how it was shot).
By Jeff Carlson | Wednesday, September 10, 2014
Hands-on area at the Apple event
The (literally) big news about the iPhone 6 and iPhone 6 Plus is the size and quality of the phones’ screens, but just as interesting is what Apple has done with the cameras inside them. I was at Apple’s event yesterday, and in addition to getting my hands (and wrist) on an Apple Watch, I was able to play with both phones.
By Scott Fegette | Tuesday, September 9, 2014
In its much-anticipated announcement today, Apple revealed its next chapter in consumer hardware. The one-two mobile punch of the iPhone 6 and the brand spankin’ new Apple Watch should bring a whole new era of functionality and personal productivity—not to mention healthier living—to Apple customers, and spur even more innovation in wearable computing.
The event took place at the Flint Center for the Performing Arts, just a stone’s throw from Apple’s Cupertino campus—the same place where Steve Jobs introduced both the original Macintosh and the iMac. Today’s news was indeed monumental, with the Apple Watch heralding Apple’s entry into wearable computing. The iPhone 6 and iPhone 6 Plus take a step into the mid-sized smartphone market pioneered by Samsung and other Android vendors, introducing the next release of their mobile operating system, iOS 8.
Let’s break down today’s Apple news.
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