By Starshine Roshell | Thursday, February 5, 2015
Get to know the art director, designer, writer, photographer, and professor who teaches our Foundations of Typography series.
A former design director at Time Magazine, Ina Saltz authored the Body Type books on typographic tattoos and co-authored the award-winning book Typography Referenced: A Comprehensive Visual Guide to the Language, History and Practice of Typography.
Her favorite typefaces are Requiem, Bickham Script, and Franklin Gothic No. 2, and her favorite characters are &, Q, Z, and R.
In this Q&A, Ina tells us about her favorite teachers (she worked with Hermann Zapf!), and why typography matters.
By Kristin Ellison | Thursday, August 1, 2013
Type has two primary goals. The first is to convey information (what the actual words say), and the second is to add further context to the information. A typeface helps form that critical first impression about your message; before the viewer even reads what the words say, the typeface offers important clues. This is why it is so important to choose the right one. As you can see above, typefaces are so much more than just stylized alphabets; they have personalities that come across immediately and inform the viewer.
You can change your email preferences at any time. We will never sell your email. More info
Thanks for signing up.
We’ll send you a confirmation email shortly.
Sign up and receive emails about lynda.com and our online training library:
Keep up with news, tips, and latest courses with emails from lynda.com.
We've updated our terms and conditions (now called terms of service).Go Review and accept our updated terms of service.