By Tom Geller | Friday, October 24, 2014
By Terry Lee Stone | Thursday, October 16, 2014
Developing a strong working relationship with your clients means really getting to know them.
In most cases, design is just one of many pieces of a larger puzzle your client needs to solve. Try to understand your project’s place in the larger picture and how it fits into your client’s larger business goals.
The best relationship to establish with your primary client contact is as trusted collaborator—and that means getting to know what makes them tick.
Be sure you can answer these four questions before you begin working with clients:
By Terry Lee Stone | Tuesday, September 9, 2014
At some point, most creative people do a little freelancing. Even if you have another job, freelancing is a great way to hone your talents further and make some extra money. I recently shared my 3 Truths About Freelancing—but the story doesn’t end there.
Here are three more important lessons I’ve learned as a freelancer:
By Terry Lee Stone | Tuesday, August 26, 2014
After years of working as an employee for several design firms, I came to freelancing later in my career—and found that I needed to acquire a few new skills.
Here are some things I’ve learned as a freelancer:
By lynda.com | Wednesday, January 29, 2014
In 2014, learn how to make the most of your freelancing business. Whether you need to go mobile or want to learn the best way to estimate a project, there’s always room for improvement—and inspiration.
1. Expand your network.
How do you get past social anxiety when you need to network? Try these tips to make networking second nature.
By Kristin Ellison | Friday, July 12, 2013
One of the greatest challenges faced by freelance designers and design firm owners is knowing when to decline work. Not all jobs are created equal, and just because you like the client, or the pay is good, or it seems like an interesting project, doesn’t mean the job is going to benefit you or your business.
Let’s say it’s a company whose mission you admire and want to support, but they have a small budget and the schedule is too tight for the scope of work. The best-case scenario is that you’ll end up working too hard for too little compensation. The worst-case scenario is that you won’t be able to produce work you feel good about because of the time constraints. Additionally, you may even have to pass on another job that would have been more beneficial to your business.
By Tom Geller | Wednesday, May 1, 2013
Who willingly leaps from a warm bed on a rainy morning? Yet that’s a question you might ask if you want to start freelancing. The world awaits, while the familiar comforts. Even if a difficult situation motivates you—a bad boss, job dissatisfaction, or unemployment—fear of the unknown can freeze even the intrepid.
But take heart. You’ll still be the same, familiar, human being; you’ll only become a new human doing. Here are five tips to help you use what you have, stay what you are, and get what you need to prepare for a transition to freelancing.
1. Collect your assets.
You have a professional history: use it! Make a portfolio of your past work, even if it’s not directly relevant to your new freelance practice. The online version can be built with WordPress, Drupal, Muse, or any other web software, and it should contain tangible results of your past work, such as print or digital samples. (If your work is service based and doesn’t produce tangible output, replace portfolio samples with client endorsements and illustrations of your work process.)
By Tom Geller | Friday, March 22, 2013
Most freelancers live a feast-or-famine existence. We’re either pushing hard to finish a client’s urgent project—and aren’t they all urgent?—or we’re wiling away the time, wondering what to do with ourselves.
When there’s a feast of work, clients define your activities and goals. But during famines, you’re on your own. You want to use the time well, but don’t have an external authority guiding you. Uncertainty can freeze even the most intrepid freelancer into inactivity.
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