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By Deirdre Breakenridge | Tuesday, September 8, 2015

7 Reasons Why Your Executives Need Media Training

media training

Executives rise through the ranks because of their business acumen, exceptional leadership, eloquent presentation skills, and ability to command a room with a strong presence.

But you need more than those qualities when you’re speaking with today’s media.

As I show in my Media Training course on lynda.com, being prepared for a successful interview—or an unexpected crisis situation that quickly gains media traction—requires a whole different skill set. And if you don’t have it, you risk losing the credibility you’ve worked so hard to build.

Here are seven reasons your executives need media training:

By Deirdre Breakenridge | Wednesday, March 18, 2015

5 PR Tips for Small Business Owners

pr tips for small business owners

You don’t have to be a Fortune 500 company with deep pockets to have a successful public relations program.

As a matter of fact, as a small business, there’s one key competency that leads to PR success: It’s your ability to build relationships with people.

I’m often asked about the best ways for small businesses to capitalize on PR if they’re on a shoestring budget. With a minimal time commitment and a good solid focus on connecting and advancing relationships, you’ll be on your way to building stronger bonds that create PR impact.

Here are a few PR tips for small business owners; they’ll get you started without having to pay large agency retainer fees or shell out for costly events. Devote some time and energy to these and I guarantee you’ll see results.

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