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By Laura Bergells | Saturday, May 9, 2015

You Might Be in Crisis Communication — and Not Know It

crisis communication

I worked in crisis communication for years before I knew that’s what it was called.

In the 1980s, I worked on AIDS-in-the-Workplace policy and training. In the ‘90s, I spent two years researching a report with the actual phrase “A Community Crisis” in it. A training program to prevent executives from being kidnapped and blackmailed? Yes, I was assigned to that “special project,” too.

I wish I would have known all along that I was working in crisis communication; it would have saved me years of quiet frustration. I’d find myself wondering, “Why do I keep getting yanked off my regular work to go work on these other issues? Why do I suddenly have two bosses? Am I going to get fired?!”

Ironically, if I’d known I was working on “crises”—I would have been more calm and confident.

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