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By Jacqueline McDonald | Wednesday, October 15, 2014

Boost Your Conversion Rate Optimization — in 5 Steps

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Which call to action resonates more? Where are users getting lost and leaving? What color should your button be? Conversion rate optimization (CRO) helps answer these questions to give you actionable insights—and have immediate impact on your bottom line.

Follow these five steps to make sure your conversion-rate strategy is successful and scalable.

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