By Jeff Bloomfield | Monday, March 30, 2015
There have been a myriad of books written and talks given on how to grow your business, improve your marketing, close more deals, etc. Some of those lessons are good; some are useless.
But successful organizations have proven that the guaranteed way to get results is to change your company focus from what you do to why you do it.
It’s a strategy that boils down to just three simple elements …
By Rudolph Rosenberg | Tuesday, February 25, 2014
Explore this course at lynda.com.
Does every employee contribute to the business performance of the company? Or is it really just sales and marketing people who do? These are questions I get asked time and again and the answer to both is pretty straightforward: When it comes to business performance, everyone is contributing, whether consciously or not.
Of course, sales and marketing folks participate in a very obvious way by taking action every day to increase sales, but sales is just one of many ways to contribute to a company’s performance. Finance people, for example, contribute by making sure money is not squandered and can be used to get more salespeople in front of more customers to increase sales indirectly. Customer service personnel ensure that customers are happy and have good reason not to use the service of a competing company—therefore indirectly securing future sales with existing customers.
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