By Brad Batesole | Sunday, August 23, 2015
SEO is an ongoing effort that requires constant evaluating, tweaking, and refining. You need to always be aware of where your SEO is succeeding and failing—and to do that, you need tools.
Trying to manage your SEO without tools is like being dropped in a brand new city without a map; you’d just drive around aimlessly.
You’ll use tools to identify where you are with your SEO, which paths are available, and what roadblocks lie in the way.
Here are the tools you need:
By Brad Batesole | Tuesday, March 31, 2015
Google has announced that on April 21st it will start using a site’s mobile friendliness as a ranking signal. In a nutshell this means that sites optimized for use on a mobile device will rank higher than their mobile-unfriendly counterparts.
Here’s how to determine if your site will pass the Google Mobile-Friendly Test.
By Brad Batesole | Wednesday, January 14, 2015
Every “Star Wars” fan knows that Jedis train relentlessly to master The Force. In some ways, learning to manage SEO can feel a lot like that. Without guidance, it can be overwhelming. And even when you start to make progress, you’ll feel like you have little to no control over the outcome.
Search engine optimization (SEO) isn’t nearly as complicated as the Force, but it does evolve quickly and it can’t be mastered overnight. While I’m no Yoda, I can get you started on your journey to learn SEO. Understand it you will …
By Brad Batesole | Thursday, January 1, 2015
If the details of your New Year’s Eve party are still a little foggy, you might want to double check your social media feed. An oversharing friend may have posted one too many photos.
In fact, with the New Year underway, it’s the perfect time to make sure nothing inappropriate or polarizing landed on your social media profile last year. A stray privacy setting, a rushed status update, or even an accidental mobile upload can create more trouble than it’s worth when it comes to your career.
Employers—the ones you work for now and the ones you may want to work for someday—spend more time than they want to admit snooping around profiles. So start this year off by taking a trip down memory lane.
Fire up your social media account, grab a cup of coffee, and work through this top-priority checklist I’ve put together that shows how to clean up your social media profile on various platforms. I’ll even share some common pitfalls and helpful tips to speed up the process.
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