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By Greg Chow |

Lynda Weinman talks to Big Think about building a business

On a recent trip to New York City, lynda.com co-founder Lynda Weinman stopped by the studios of Big Think, an online forum where top experts explore the ideas and core skills defining the 21st century. Lynda spoke about the start of lynda.com, her business-building philosophy, and the value of sustainability over market share.

Lynda’s interview joins Big Think archives that include interviews with Peter Rojas, co-founder of Engadget, Paola Antonelli, MoMA curator for architecture and design, and Emmy-award winning documentary filmmaker Ken Burns, to name just a few.

Check out the features, “Better Than Free: How to Make a Pay Wall Pay,” and “You Don’t Need an MBA to Invent a New Business Model” at bigthink.com, and a few behind-the-scenes photos from the shoot below.

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