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By Willem Knibbe |

Introducing the lynda.com Marketing Segment


Ever since people have been trying to sell, people have been trying to market (I love the peek at early soap opera ads in our Content Marketing and the Art of Storytelling documentary).

The rise of the Internet provided an exciting new marketing channel, and now businesses are spending $7.3 billion on online advertising alone in an attempt to reach the 245 million people using the Internet. Social media and self-service tools like AdWords have also helped level the playing field such that businesses of all sizes can (and must!) leverage these channels to be competitive in today’s hyperconnected world.

lynda.com introduced our first marketing courses in 2010, and now—with more than 50 courses and plenty more in the works—the subject is leaving the Business nest to soar on its own as the new Marketing segment.

You can expect lots more great courses to help you market through all of today’s channels, and Marketing will now have its own landing page and spot in the main navigation, so courses will be easier to find and follow. We’ll also be adding new playlists and further curating content to accomplish the overarching mission of our Marketing segment: to empower lynda.com members to craft, implement, measure, and optimize a successful marketing strategy that incorporates today’s top tools and platforms. We want to help you understand everything from traditional marketing techniques and principles to today’s digital marketing tools—as well as how to engage customers on social media platforms.

In our Marketing courses you can learn best practices for search engine optimization, pay-per-click marketing, and social media marketing. Find out how to measure the impact of your efforts by learning the fundamentals of web analytics and mastering tools like Google Analytics and Adobe Reports and Analytics. Build core marketing skills like writing effective marketing copy and press releases. Here are some playlists to get you started.

As the content manager for our Marketing segment, I have the exciting role of shaping strategy and working with authors to cook up new courses. I’d love to hear from you as we continue updating and expanding on that existing content and adding new courses in both the tools and foundational skills area. How are we doing? What’s working? What isn’t? What topics should we dive into more deeply? What new topics should we add? How is our content helping you meet your marketing goals? Just click the ‘Site Feedback’ link at the bottom of any page on lynda.com and let us know.

Willem Knibbe
Content Manager, Marketing

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