By Anson Alexander | Saturday, September 12, 2015
There are so many social networks available today that it can be difficult to determine where to focus your digital marketing efforts.
I believe Instagram should be one of your business’ top digital marketing priorities—and in this article, I’ll show you five reasons why.
Then if you want to learn more, you can watch my Instagram for Business course on lynda.com to find out how to use Instagram to increase your sales, brand recognition, and online presence.
By Deirdre Breakenridge | Tuesday, September 8, 2015
Executives rise through the ranks because of their business acumen, exceptional leadership, eloquent presentation skills, and ability to command a room with a strong presence.
But you need more than those qualities when you’re speaking with today’s media.
As I show in my Media Training course on lynda.com, being prepared for a successful interview—or an unexpected crisis situation that quickly gains media traction—requires a whole different skill set. And if you don’t have it, you risk losing the credibility you’ve worked so hard to build.
Here are seven reasons your executives need media training:
By Starshine Roshell | Sunday, September 6, 2015
Lead Generation (or what lots of people call “Lead Gen”) gets customers interested in your products or services. It identifies and manages prospects through their decision journey stages—from unqualified leads to satisfied loyal customers to advocates.
In my new lynda.com course Lead Generation Fundamentals, I walk you through the essentials of creating a solid lead gen pipeline that will support your business for years to come.
Follow this Lead Gen roadmap to build pipeline, nurture customer relationships, increase sales, and help your team focus their efforts where it matters most.
By Brad Batesole | Sunday, August 23, 2015
SEO is an ongoing effort that requires constant evaluating, tweaking, and refining. You need to always be aware of where your SEO is succeeding and failing—and to do that, you need tools.
Trying to manage your SEO without tools is like being dropped in a brand new city without a map; you’d just drive around aimlessly.
You’ll use tools to identify where you are with your SEO, which paths are available, and what roadblocks lie in the way.
Here are the tools you need:
By Drew Boyd | Thursday, August 6, 2015
While funny commercials are memorable, not all consumers appreciate them. It depends on the viewer’s Need for Humor (NFH), a personality trait identified by consumer behavior researchers.
What is a Need for Humor? It’s a person’s tendency to enjoy, engage in, or seek out amusement, wit, and nonsense.
For marketers, NFH can be an important factor in deciding how to target your marketing message. Used incorrectly, humor in marketing may turn off customers and erode brand loyalty. No joke.
By Drew Boyd | Monday, July 13, 2015
Consumers face so many choices every day that they must rely on different shopping styles to process them all. I call these the Four Styles of Brand Loyalty.
Which style they use depends on two things: how involved they want to be and how much information they’re willing to process about the purchase.
As marketers, it’s important to recognize when your customers rely on which style so you can adjust your promotional strategy accordingly. Otherwise, you risk losing the customer—without ever knowing why.
By Shea Hanson | Wednesday, July 8, 2015
AdWords is Google’s online advertising platform. If you own a website, you should be on AdWords. It’s free, it lets you get your business in front of potential customers, and it lets you track your ad results.
This Google Adwords quick-start guide will help you get started with the basics, including starting your first ad campaign.
By Shea Hanson | Thursday, June 11, 2015
Most of the time I spend on social media is spent looking for potential authors, experts in their field with something to offer the lynda.com community. I’m always impressed by those who really get it right.
Tweeting from a brand or organization has its own set of best practices. But tweeting as yourself reflects directly on you and your personal brand; there’s no logo or anonymity to hide behind.
No matter your industry or position, here are five tips to creating a strong personal Twitter presence.
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