By Willem Knibbe | Monday, July 07, 2014
Ever since people have been trying to sell, people have been trying to market (I love the peek at early soap opera ads in our Content Marketing and the Art of Storytelling documentary).
The rise of the Internet provided an exciting new marketing channel, and now businesses are spending $7.3 billion on online advertising alone in an attempt to reach the 245 million people using the Internet. Social media and self-service tools like AdWords have also helped level the playing field such that businesses of all sizes can (and must!) leverage these channels to be competitive in today’s hyperconnected world.
lynda.com introduced our first marketing courses in 2010, and now—with more than 50 courses and plenty more in the works—the subject is leaving the Business nest to soar on its own as the new Marketing segment.
By Willem Knibbe | Tuesday, April 15, 2014
Learn how to protect yourself and your sites from the Heartbleed vulnerability, the security flaw that can put sensitive user data at risk and affects hundreds of thousands of websites. Today lynda.com released Protecting Yourself from the Heartbleed Bug, a short course that explains what Heartbleed is and how to protect yourself from it, and offers resources for tracking the developing situation. Heartbleed Tactics for Small IT shops also released today; it provides tactics and information to help those who administer a small web server diagnose their vulnerability and fix issues.
By Willem Knibbe | Friday, April 11, 2014
Have you got your eye on Google Glass? Google recently announced that anyone in the United States can apply to become part of its Glass Explorer Program and order the $1,500 device starting at 9 a.m. EST on Tuesday, April 15. Prepare for this exciting new release with a first look at the popular wearable computing device’s features and functionality in our new course Introducing Google Glass, available today.
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