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By Shea Hanson | Wednesday, July 8, 2015

Google AdWords Quick Start Guide

google adwords quick start guide

AdWords is Google’s online advertising platform. If you own a website, you should be on AdWords. It’s free, it lets you get your business in front of potential customers, and it lets you track your ad results.

This Google Adwords quick-start guide will help you get started with the basics, including starting your first ad campaign.

By Shea Hanson | Thursday, June 11, 2015

5 Ways to Build a Stronger Twitter Presence

boost your twitter presence

Most of the time I spend on social media is spent looking for potential authors, experts in their field with something to offer the lynda.com community. I’m always impressed by those who really get it right.

Tweeting from a brand or organization has its own set of best practices. But tweeting as yourself reflects directly on you and your personal brand; there’s no logo or anonymity to hide behind.

No matter your industry or position, here are five tips to creating a strong personal Twitter presence.

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