By Deirdre Breakenridge | Tuesday, September 8, 2015
Executives rise through the ranks because of their business acumen, exceptional leadership, eloquent presentation skills, and ability to command a room with a strong presence.
But you need more than those qualities when you’re speaking with today’s media.
As I show in my Media Training course on lynda.com, being prepared for a successful interview—or an unexpected crisis situation that quickly gains media traction—requires a whole different skill set. And if you don’t have it, you risk losing the credibility you’ve worked so hard to build.
Here are seven reasons your executives need media training:
By Deirdre Breakenridge | Wednesday, March 18, 2015
You don’t have to be a Fortune 500 company with deep pockets to have a successful public relations program.
As a matter of fact, as a small business, there’s one key competency that leads to PR success: It’s your ability to build relationships with people.
I’m often asked about the best ways for small businesses to capitalize on PR if they’re on a shoestring budget. With a minimal time commitment and a good solid focus on connecting and advancing relationships, you’ll be on your way to building stronger bonds that create PR impact.
Here are a few PR tips for small business owners; they’ll get you started without having to pay large agency retainer fees or shell out for costly events. Devote some time and energy to these and I guarantee you’ll see results.
You can change your email preferences at any time. We will never sell your email. More info
Thanks for signing up.
We’ll send you a confirmation email shortly.
Sign up and receive emails about lynda.com and our online training library:
Keep up with news, tips, and latest courses with emails from lynda.com.
We've updated our terms and conditions (now called terms of service).Go Review and accept our updated terms of service.