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By Chelsea Adams |

5 Online Job Search Strategies


Believe it or not, searching for a job doesn’t have to be overwhelming and stressful.

If you feel like your job search has you treading water, follow these five tips to get organized, visible, connected—and headed down the path to employment.

5 ways to make your online job search more effective

1. Post your resume to job search sites. Recruiters are always looking for qualified candidates online. Posting your resume to job search sites like Indeed or Simply Hired adds you, your skills, and your experience to a searchable database and lets recruiters know you’re looking for work.

If the site you are using gives you the option of uploading a resume or an online application, I recommend uploading both. Leaving a field blank, or opting not to upload an online application, could unintentionally leave you out of a recruiter’s search results.

2. Use search agents to get new job postings sent to you by email or RSS. A job search agent is a program that will automatically send you email and RSS updates when new jobs that meet specific criteria become available. You can find these agents on job search sites like Indeed and on the websites of large organizations that are serious about recruiting, like REI or lynda.com.

To use a search agent, just search for a job title or a skill like “video editing,” and enter your email address to receive notifications about new jobs that meet your search criteria.


The process is just as easy on a corporate website. Just look on the site’s careers page for an RSS or email notification opt-in.


3. Stand out from the crowd with a blog. Even if you don’t consider yourself a writer by trade, starting an industry blog where you discuss market trends, skills, past projects, learning experiences, and techniques can be a great way to show recruiters and potential employers that you are an industry expert.

Creating and maintaining a small-scale personal blog doesn’t have to be overly complicated or time consuming. Just remember these best practices:

• Use a content management system that fits your budget and your skillset. If you are looking for a long-term blog, it may be wise to invest in a WordPress.org blog. If you are looking for something free with less up-front setup required, consider WordPress.com or Blogger. • Keep your blog content focused on your industry or role. • Write regularly and always keep it high quality.

To learn more about blogging and how you should approach it for best results, check out our Blogging for Your Business course.

4. Use LinkedIn to find jobs and be found. LinkedIn is one of the main websites professionals use to post and seek job opportunities.

If you already have a LinkedIn profile, the beginning of your job search is a great time to audit your current profile to make sure your picture is professional, and that all the experience and skills you’ve included are up to date. If you don’t have a LinkedIn profile, it’s essential that you create one to help recruiters and potential employers find you.

There are many ways to find jobs using LinkedIn—including LinkedIn groups, the Jobs tab, and the Companies tab. The Jobs tab is a great tool because it shows jobs that are specifically recommended for you based on your profile and previous searches. The Companies portion of LinkedIn lets you follow companies you would like to work for and see if you have any network connections that may know someone inside that company.


Since more than 70 percent of jobs are found through network connections, using LinkedIn is a great way to land a job that may never be publicly posted.

You can learn more about building your LinkedIn profile and using LinkedIn for job searching in our Up and Running with LinkedIn course.

5. Have a good system to keep track of your contacts and jobs. Most people don’t have much of a system for job searching; they just go online, search for a job, send in a resume, and hope for the best. This is an ineffective way to approach a job search, and can quickly becoming overwhelming and stressful.

To make the most of your time, it might be helpful to manage resume submissions, networking contacts, and interview date using an online tracking tool like virtualjobcoach.com or a manual-entry spreadsheet system.

Learn more at lynda.com For more help, visit lynda.com to watch our courses on job search strategies, LinkedIn, and professional networking.

Happy hunting!

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