Proving social media return on investment (ROI) can be tough. Learn how to use measurements to demonstrate exactly how social media creates value for your business.
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In this course, Brad Batesole explains how SEO search factors impact how your content makes its way to your audience.
Learn how to calculate cost of goods and gross profit using Google Analytics. This course shows how to discover these financial values, add custom metrics, and generate reports.
Learn how to effectively present digital marketing data from Google Analytics to your stakeholders. Structure your digital marketing report, interpret and present insightful data, and view live examples that show you how to tackle each section of your report.
If you're a digital marketer looking to enhance your campaigns, then this course is for you. In this course, digital marketing consultant Adriaan Brits shows you—with real-world examples in Google Analytics—how to optimize your campaigns by segmenting and testing them, and then how to analyze your results.
Hone your influencer marketing strategy. Learn how to use influencers—social media personalities, top reviewers, and more—to promote your products online.
Grow your business with affiliate marketing. Learn how to start and manage an efficient affiliate program.
Find out how your website is performing. Learn how to use Google Analytics to measure site traffic, SEO, engagement, ad revenue, and even activity on social media.
Learn how to set and measure your marketing goals with Google Analytics. Use KPIs to track quantitative metrics related to content marketing, brand awareness, or even customer loyalty.
Every visitor is a potential customer. Learn how to retarget visitors and increase conversions via remarketing with Google AdWords and Analytics.
Learn to customize filters, tags, segments, and even the data that flows into Google Analytics, to generate better reports about your web traffic and make more intelligent decisions about where to focus your marketing efforts.
Learn about the advanced features and integrations of Google Analytics Premium to better understand if the solution is right for you.
Get new Google Analytics tips every other week in this series offering short solutions to common questions about online marketing and web analytics.
“What I'm learning will save me a lot of time and frustration on current and future projects.” —Linda J.
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