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33 courses · 762 video tutorials
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  • view course page for Customer Decision Journey

    Customer Decision Journey

    with Dina Shapiro

    Create an insight-driven, engaging relationship between your customers and brand. Use the customer decision journey to create buyer personas and messaging across touchpoints to influence customers when, where, and how it matters most.

    50m 50s
    Intermediate
     
    Viewers:

  • view course page for Qualitative Marketing Research

    Learn what your customers really want. Use qualitative marketing research, the tool successful companies like Proctor & Gamble and Disney use to get to know their customers.

    1h 0m
    Intermediate
     
    Viewers:

  • view course page for Local SEO

    Local SEO

    with Brad Batesole

    Local SEO is critical for local businesses. Learn to achieve maximum visibility on search engines, and drive more foot traffic and web traffic to your business.

    2h 31m
    Intermediate
     
    Viewers:

  • view course page for Managing Email Marketing Lists and Campaigns

    Find, engage, and convert new customers directly from their inbox. Learn how to grow your email marketing lists and run focused, targeted campaigns.

    1h 19m
    Intermediate
     
    Viewers:

  • view course page for Intermediate Google AdWords

    Intermediate Google AdWords

    with Martin Shervington

    Take your AdWords campaigns beyond the basics. Go deeper into AdWords settings and get more value and conversions for your ad spend.

    1h 21m
    Intermediate
     
    Viewers:

  • view course page for Neil Blumenthal on Branding

    Neil Blumenthal on Branding

    with Neil Blumenthal

    Warby Parker cofounder and LinkedIn Influencer Neil Blumenthal shares his perspective on branding, being a socially conscious business, and building a company in a brand-centric manner.

    10m 39s
    Appropriate for all
     
    Viewers:

  • view course page for Building Your Marketing Technology Stack

    Fine-tune your digital marketing strategy with a well-chosen technology stack. Learn about the roles and benefits of each "layer" in the stack—marketing and advertising, digital experience and clickstream measurement, back office functions, and analysis—and the technology that will help you drive engagement, measure results, increase sales, and improve customer relationships.

    2h 19m
    Appropriate for all
     
    Viewers:

  • view course page for Optimizing Marketing Emails

    Optimizing Marketing Emails

    with Michael Duquet

    Increase your open and click-through rates. Get email marketing tips to turn your generic newsletters and eblasts into optimized, personalized emails that your customers actually want to read.

    1h 6m
    Intermediate
     
    Viewers:

  • view course page for Digital Marketing Research

    Digital Marketing Research

    with Adriaan Brits

    Learn how to conduct digital marketing research to investigate your customers and competitors online. Find out how to research demand, trends, and competition.

    47m 42s
    Appropriate for all
     
    Viewers:

  • view course page for Up and Running with Google Analytics Premium

  • view course page for Advertising Fundamentals

    Advertising Fundamentals

    with Jane Barratt

    Learn how to build your advertising plan with training from former NYC ad executive Jane Barratt.

    1h 24m
    Appropriate for all
     
    Viewers:

  • view course page for Content Marketing: Photos

    Content Marketing: Photos

    with C.C. Chapman

    Make your content marketing campaigns more engaging with photos. C.C. Chapman shows how to acquire, post, and tag photos to promote your brands on social media.

    16m 35s
    Appropriate for all
     
    Viewers:

  • view course page for Content Marketing: Staying Relevant

    Keep your content marketing efforts current. Learn how to stay on top of trends, craft personalized content, and create a lasting relationship with your customers.

    18m 12s
    Appropriate for all
     
    Viewers:

  • view course page for Analyzing Your Website to Improve SEO

    Walks step-by-step through the process of reviewing the content and markup of a web site to improve its ranking in search engine results.

    1h 47m
    Intermediate
     
    Viewers:

  • view course page for SEO Tools Fundamentals

    SEO Tools Fundamentals

    with Brad Batesole

    Learn about today's top SEO tools for technical optimization, content optimization, offsite optimization, and competitive research.

    1h 51m
    Appropriate for all
     
    Viewers:

  • view course page for Content Marketing: Blogs

    Content Marketing: Blogs

    with Dayna Rothman

    Start blogging to connect with customers and market your business online.

    1h 5m
    Appropriate for all
     
    Viewers:

  • view course page for SEO for Local Visibility

    SEO for Local Visibility

    with Brad Batesole

    Achieve maximum visibility in search rankings with these local SEO strategies.

    2h 31m
    Intermediate
     
    Viewers:

  • view course page for Up and Running with Slideshare

    Get the most from SlideShare, the wildly popular website for sharing presentations and other knowledge online.

    45m 24s
    Appropriate for all
     
    Viewers:

  • view course page for Affiliate Marketing Fundamentals

    Affiliate Marketing Fundamentals

    with Evgenii "Geno" Prussakov

    Start here to learn how to become a successful affiliate. Learn effective, ethical affiliate marketing techniques and tactics.

    2h 27m
    Appropriate for all
     
    Viewers:

  • view course page for Webinar Fundamentals

    Webinar Fundamentals

    with Sally Norred

    Learn how to plan and host webinars for your company.

    1h 51m
    Appropriate for all
     
    Viewers:

  • view course page for Viral Marketing: Crafting Shareable Content

    Discover what makes products and ideas catch on and the six steps to crafting messages and information that people will share.

    1h 1m
    Appropriate for all
     
    Viewers:

  • view course page for Bookmarking Sites for Musicians and Bands

    Learn how to share your music, website, and blog with dedicated readers on platforms like StumbleUpon and reddit.

    19m 20s
    Appropriate for all
     
    Viewers:

  • view course page for Blogging Strategies for Musicians and Bands

    Start a blog to promote your music. Find out how to choose the best blogging platform, set up an RSS feed, and start creating posts that get your music more attention.

    38m 31s
    Appropriate for all
     
    Viewers:

  • view course page for Mailing List Management for Musicians and Bands

    Learn how to select a mailing list service provider, add email addresses, create a sign-up form, and craft the ultimate newsletter for your fans.

    34m 3s
    Appropriate for all
     
    Viewers:

  • view course page for Internet Marketing Basics

    Learn how to stand out from the crowd, make your content compelling, and build a significant market presence for your company in this talk with an Internet marketing insider.

    27m 35s
    Appropriate for all
     
    Viewers:

  • view course page for Social Media Basics for Musicians and Bands

  • view course page for YouTube Projects for Business and Marketing

    Leverage the enormous audience and unique video platform of YouTube to communicate your brand, engage your audience, and achieve your marketing goals.

    1h 51m
    Appropriate for all
     
    Viewers:

  • view course page for Building an Integrated Online Marketing Plan

    Learn how to integrate all the moving parts of a successful marketing strategy—email, social media, search, and more—without diluting your message or your brand.

    3h 7m
    Intermediate
     
    Viewers:

  • view course page for HTML5 Projects: Personalized Ads

    Discover how to combine advanced HTML5 form elements to gather personal details from your site visitors and deliver a better user experience.

    1h 11m
    Intermediate
     
    Viewers:

  • view course page for Web Analytics Fundamentals

    Develop a plan for analytics by asking the right questions, measuring the right numbers, and correctly interpreting the data.

    2h 47m
    Appropriate for all
     
    Viewers:

  • view course page for Creating an HTML Email Newsletter

  • view course page for Best Practices for Flash-based Banner Ads

    Explains how to build eye-catching banner ads in Flash that achieve design goals and satisfy the requirements of search engines and the sites where the ads will display.

    3h 59m
    Intermediate
     
    Viewers:

  • view course page for Effective HTML Email and Newsletters

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