Create an insight-driven, engaging relationship between your customers and brand. Use the customer decision journey to create buyer personas and messaging across touchpoints to influence customers when, where, and how it matters most.
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- Closed captioning
Learn what your customers really want. Use qualitative marketing research, the tool successful companies like Proctor & Gamble and Disney use to get to know their customers.
Local SEO is critical for local businesses. Learn to achieve maximum visibility on search engines, and drive more foot traffic and web traffic to your business.
Find, engage, and convert new customers directly from their inbox. Learn how to grow your email marketing lists and run focused, targeted campaigns.
A Google+ profile can improve your search ratings and your customer reach. Learn how to create a Google+ page for your business with these social media marketing tips.
Learn the best practices for creating and using an editorial calendar for your marketing campaigns.
This course empowers you to craft, implement, measure, and optimize a winning social media marketing strategy. Learn how to promote brands, increase sales, engage customers, and drive site traffic using Facebook and Twitter.
Take your AdWords campaigns beyond the basics. Go deeper into AdWords settings and get more value and conversions for your ad spend.
Warby Parker cofounder and LinkedIn Influencer Neil Blumenthal shares his perspective on branding, being a socially conscious business, and building a company in a brand-centric manner.
Learn how to write ad copy that effectively conveys your brand and converts clicks into sales, traffic, and signups.
Fine-tune your digital marketing strategy with a well-chosen technology stack. Learn about the roles and benefits of each "layer" in the stack—marketing and advertising, digital experience and clickstream measurement, back office functions, and analysis—and the technology that will help you drive engagement, measure results, increase sales, and improve customer relationships.
Increase your open and click-through rates. Get email marketing tips to turn your generic newsletters and eblasts into optimized, personalized emails that your customers actually want to read.
Learn how to conduct digital marketing research to investigate your customers and competitors online. Find out how to research demand, trends, and competition.
Learn today's online marketing techniques and find out how how to build a successful online marketing campaign for all digital channels: search, video, social, email, and display.
Learn how to manage customer comments in any online community: Twitter, Facebook, blogs, and websites.
Learn to customize filters, tags, segments, and even the data that flows into Google Analytics, to generate better reports about your web traffic and make more intelligent decisions about where to focus your marketing efforts.
Learn about the advanced features and integrations of Google Analytics Premium to better understand if the solution is right for you.
Learn how to advertise on Twitter. Use Twitter ads to gain followers, drive traffic to a webpage, collect leads, promote a product or service, and more.
Learn how to build your online community with these small business marketing strategies centered on social media, content marketing, and branding.
Learn how to build your advertising plan with training from former NYC ad executive Jane Barratt.
Make your content marketing campaigns more engaging with photos. C.C. Chapman shows how to acquire, post, and tag photos to promote your brands on social media.
Keep your content marketing efforts current. Learn how to stay on top of trends, craft personalized content, and create a lasting relationship with your customers.
SEO for ecommerce is different. Get strategies tailored for optimizing an online store to improve page rankings and build traffic.
Walks step-by-step through the process of reviewing the content and markup of a web site to improve its ranking in search engine results.
Learn how to start a lead generation program at your organization and start converting prospects into loyal customers.
Learn about today's top SEO tools for technical optimization, content optimization, offsite optimization, and competitive research.
Start blogging to connect with customers and market your business online.
Learn how to manage your own analytics, user tracking, campaign tracking, remarketing, and other website code with Google Tag Manager.
Learn how to quickly expand your customer base using low-cost and innovative growth-hacking marketing techniques.
Learn how to reach more customers and grow your business with the Bing Ads platform.
Improve your conversion rate and lift your revenue, by putting website testing and optimization principles into practice with Optimizely.
Get the most from SlideShare, the wildly popular website for sharing presentations and other knowledge online.
Start here to learn how to become a successful affiliate. Learn effective, ethical affiliate marketing techniques and tactics.
Make sure your marketing campaigns keep up with the pace of mobile. Learn how to prep your website and emails for mobile visitors, launch SMS campaigns, advertise on mobile, and much more.
Get up and running with Adobe Analytics fast and start analyzing the performance of your web properties and marketing campaigns.
Discover how to set up successful pay-per-click (PPC) marketing campaigns.
Learn how to plan and host webinars for your company.
Discover what makes products and ideas catch on and the six steps to crafting messages and information that people will share.
Learn how to apply the principles of storytelling to everyday business communication. Tell stories that communicate, inspire, and get your projects out the door.
Learn how to share your music, website, and blog with dedicated readers on platforms like StumbleUpon and reddit.
Start a blog to promote your music. Find out how to choose the best blogging platform, set up an RSS feed, and start creating posts that get your music more attention.
Learn how to select a mailing list service provider, add email addresses, create a sign-up form, and craft the ultimate newsletter for your fans.
Learn how to stand out from the crowd, make your content compelling, and build a significant market presence for your company in this talk with an Internet marketing insider.
Learn how music marketing has evolved, and how musicians and bands can market directly to fans using social media.
Leverage the enormous audience and unique video platform of YouTube to communicate your brand, engage your audience, and achieve your marketing goals.
Learn how to integrate all the moving parts of a successful marketing strategy—email, social media, search, and more—without diluting your message or your brand.
Illustrates the basics of setting up a Pinterest account and aggregating inspiration from around the web.
Discover how to combine advanced HTML5 form elements to gather personal details from your site visitors and deliver a better user experience.
Develop a plan for analytics by asking the right questions, measuring the right numbers, and correctly interpreting the data.
Get a glimpse of what it takes to start and successfully run a business in this candid interview with seasoned business coach and author Dave Crenshaw.
“Wow! It just keeps getting better and better. I hate the fact that I will never be able to quit—I am now a lynda.com addict.” —Sharon W.
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