Learn graphic design, one concept at a time, with designer John McWade. Here John introduces the basic rules for achieving a balanced, professional, and attractive layout.
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John McWade presents a biweekly series that touches on all areas of design, helping designers new and old sharpen their skills and create more powerful work.
Every designer has a typeface in them. Learn how to make your own fonts using the Glyphs app, the industry-standard type design software.
Learn the core skill areas (color, typography, and layout) and core tools (Photoshop, InDesign, and Illustrator) used in graphic design. Find out what designers do and what you'll need to learn to start a graphic design career.
Learn the art of comic book lettering—designing word balloons, dialogue, sound effects, and more—with Adobe Illustrator.
Learn about your fonts. Find out how to organize, purchase, install, and identify fonts used on Mac and Windows.
Learn to set text perfectly, adjusting letterforms so they are balanced and beautiful, with these tips from lynda.com's Before & After guru John McWade.
Learn how to create EPUBS with great typography in InDesign CC. Find out how to choose fonts, size and scale type, adjust alignment and spacing, and more.
Learn three analog techniques for creating textured typography: hand-cut type, transfer-textured type, and type with a chalky or hand-drawn look.
Learn about the history of branding and the key elements involved in designing a brand, from conducting market research to creating logos and identity systems.
John McWade, founder of Before & After magazine, rebuilds a poorly designed informational sign, demonstrating the best, most engaging ways to showcase complex information.
Learn how to hand-letter type and turn your letterform drawings into pristine vector graphics and custom typography.
Focuses on the hows and whys of graphic design history, from Art Nouveau to new wave, detailing the development and evolution of specific styles, techniques, and genres.
Deconstructs popular logos to explain why and how they work, and offers a methodical approach to creating a logo in Illustrator and Photoshop.
Discover how the 33 laws of typography can help you design documents that are beautiful and easy to understand.
Learn how to choose and combine typefaces for maximum visual impact.
Find out why great designers use grids. Learn the principles of using grids to give your compositions strength and structure, break space into units, and streamline your design process.
An acclaimed documentary exploring typography, graphic design, and global visual culture through the history of a single typeface—now with an hour of online-exclusive bonus features.
Learn the core skill areas (color, typography, and layout) as well as the core tools (Photoshop, InDesign, and Illustrator) used in graphic design.
Simple techniques to improve your layouts and refresh your creative vision, from the founder of Before & After magazine.
Simple graphic design techniques from Before & After magazine to make your page, screen, or presentation look and perform its best.
Explains good typographic practices, how to select and use type to add impact and power, how type is measured and sized, and how factors like spacing and alignment affect your design.
Follow the founders of Title Case, a business and workshop dedicated to the love of the letterform, as they put pencil to paper and ink to brush in pursuit of the letter that's uniquely their own.
Explains the components that make an instructive style guide, and the elements that create a strong brand identity.
Focuses on the theories behind web fonts: showing what makes a good font, why different fonts look the way they do, and how they affect the look of your web page.
Enjoy a window into the life of Doyald Young, legendary typographer, logotype designer, author, and teacher.
Choose fonts for a web site and create beautiful, readable type, incorporating web fonts, CSS styles, and simple typographic rules.
Margo Chase shows how she created a beautifully hand-lettered poster for a special appearance.
“Your presenters are superb. They work well with the camera, they are eloquent, speak well, and establish a collegial rapport with the learner.” —Brian C.
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