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39 courses · 1,058 video tutorials
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  • view course page for Marketing Tips

    Marketing Tips

    with Brad Batesole

    Stay up to date with the latest marketing tools and techniques, and make your marketing efforts more productive. Get new tips every Wednesday.

    6h 50m
    Appropriate for all
     
    Viewers:

  • view course page for Social Media Marketing for Small Business

    Learn how to craft a social media marketing strategy for your small business. Create a Facebook, Instagram, or Twitter account to listen to customers and drive traffic and sales.

    59m 22s
    Beginner
     
    Viewers:

  • view course page for Facebook for Business

    Facebook for Business

    with Megan Adams

    Facebook is a must for businesses of all sizes. Learn how to set up a Facebook account exclusively for business use and build out your page in a way that promotes your brand.

    2h 16m
    Beginner
     
    Viewers:

  • view course page for  Google+ for Business

    Google+ for Business

    with Anson Alexander

    A Google+ profile can improve your search ratings and your customer reach. Learn how to create a Google+ page for your business with these social media marketing tips.

    1h 38m
    Beginner
     
    Viewers:

  • view course page for Social Media Marketing with Facebook and Twitter

    This course empowers you to craft, implement, measure, and optimize a winning social media marketing strategy. Learn how to promote brands, increase sales, engage customers, and drive site traffic using Facebook and Twitter.

    1h 38m
    Beginner
     
    Viewers:

  • view course page for Marketing and Monetizing on YouTube

  • view course page for How to Serve Customers Using Social Media

    Learn how to create a winning customer service strategy for social media platforms such as Twitter, Facebook, Yelp, and TripAdvisor.

    43m 1s
    Appropriate for all
     
    Viewers:

  • view course page for Twitter for Business

    Twitter for Business

    with Brad Batesole

    Using Twitter strategically takes planning, creativity, and continued optimization. Learn how to use Twitter to find new customers, promote your brand, and generate leads.

    2h 41m
    Beginner
     
    Viewers:

  • view course page for Social Employees: The New Marketing Channel

    Create a new authentic marketing channel fueled by social employees. Learn how to increase internal and external engagement, leads, reputation, and sales by activating social employees in your organization.

    1h 32m
    Appropriate for all
     
    Viewers:

  • view course page for Online Marketing Fundamentals

    Learn today's online marketing techniques and find out how how to build a successful online marketing campaign for all digital channels: search, video, social, email, and display.

    3h 45m
    Beginner
     
    Viewers:

  • view course page for Personal Branding on Social Media

    Personal branding expert Karen Leland shows you the top tips for personal branding on social media, including LinkedIn and Facebook.

    1h 8m
    Appropriate for all
     
    Viewers:

  • view course page for Managing Customer Comments

    Managing Customer Comments

    with Martin Shervington

    Learn how to manage customer comments in any online community: Twitter, Facebook, blogs, and websites.

    1h 10m
    Beginner
     
    Viewers:

  • view course page for Social Media for Nonprofits

    Social Media for Nonprofits

    with Olivia Uribe-Mutal

    Learn about social media for nonprofits. Discover the best free and paid marketing strategies for promoting nonprofits on social media, including Facebook and Twitter.

    1h 1m
    Beginner
     
    Viewers:

  • view course page for Adobe Social Essential Training

    Adobe Social Essential Training

    with Michelle Hernandez

    Learn how to use Adobe Social for social media marketing. This single solution allows you to manage and measure all aspects of your company's social media presence.

    1h 41m
    Beginner
     
    Viewers:

  • view course page for Content Marketing: Photos

    Content Marketing: Photos

    with C.C. Chapman

    Make your content marketing campaigns more engaging with photos. C.C. Chapman shows how to acquire, post, and tag photos to promote your brands on social media.

    16m 35s
    Appropriate for all
     
    Viewers:

  • view course page for Lead Generation Fundamentals

    Learn how to start a lead generation program at your organization and start converting prospects into loyal customers.

    1h 33m
    Beginner
     
    Viewers:

  • view course page for LinkedIn Advertising Fundamentals

    Learn about the different types of LinkedIn ads and which types of campaigns are most appropriate for your audience, goals, and budget.

    1h 56m
    Beginner
     
    Viewers:

  • view course page for Up and Running with LinkedIn

    Learn how to find a job and connect with other people in your industry with LinkedIn.

    2h 18m
    Beginner
     
    Viewers:

  • view course page for Growth Hacking Fundamentals

    Learn how to quickly expand your customer base using low-cost and innovative growth-hacking marketing techniques.

    1h 38m
    Beginner
     
    Viewers:

  • view course page for Pinterest for Business

    Pinterest for Business

    with Cynthia Sanchez

    Lay the foundation for a great Pinterest presence, which starts with marketing research, a strategic approach, and a website prepped for successful pinning.

    1h 43m
    Beginner
     
    Viewers:

  • view course page for Public Relations Fundamentals

    Public Relations Fundamentals

    with Deirdre Breakenridge

    Learn modern PR practices and techniques. See how to develop your organization's reputation, leverage social media, engage reporters and bloggers, and measure PR outcomes.

    2h 10m
    Beginner
     
    Viewers:

  • view course page for Top 5 YouTube Channel Tips

    Top 5 YouTube Channel Tips

    with Anson Alexander

    Learn the top five ways you can market your brand and earn revenue from your videos on YouTube.

    13m 35s
    Appropriate for all
     
    Viewers:

  • view course page for LinkedIn for Business

    LinkedIn for Business

    with Viveka von Rosen

    Discover how to accomplish your sales, marketing, branding, lead-gen, or recruiting goals on LinkedIn. Grow your business and expand your visibility online.

    1h 33m
    Beginner
     
    Viewers:

  • view course page for Social Selling with LinkedIn

    Learn how to enhance your LinkedIn profile for social selling and develop an efficient routine for social media monitoring and engagement with customers and prospects.

    42m 29s
    Beginner
     
    Viewers:

  • view course page for Super Fans: The Future of the Music Industry

    In this short film, Benji Rogers, founder of PledgeMusic, heads to SXSW to talk to music insiders about the ways artists can connect with super fans—the fans who want deeper relationships with their favorite musicians, and are willing to pay for it.

    15m 38s
    Appropriate for all
     
    Viewers:

  • view course page for Writing Marketing Copy

    Learn how to craft compelling marketing copy to engage with your customers.

    1h 51m
    Appropriate for all
     
    Viewers:

  • view course page for Building an Online Community

    Discover how to create and cultivate an engaged online community for your business or product.

    25m 53s
    Appropriate for all
     
    Viewers:

  • view course page for Pinterest for Musicians and Bands

    Learn music-marketing strategies to promoting your band, your music, and your gigs on Pinterest.

    36m 13s
    Appropriate for all
     
    Viewers:

  • view course page for Introduction to Content Marketing

    Walks through the why, what, who, and how of content marketing, and shows how to transition your marketing efforts to the digital landscape.

    57m 32s
    Appropriate for all
     
    Viewers:

  • view course page for Google+ for Musicians and Bands

    Get a music industry insider's tips to marketing your music and growing your fan base in Google+.

    29m 39s
    Appropriate for all
     
    Viewers:

  • view course page for Blogging Strategies for Musicians and Bands

    Start a blog to promote your music. Find out how to choose the best blogging platform, set up an RSS feed, and start creating posts that get your music more attention.

    38m 31s
    Appropriate for all
     
    Viewers:

  • view course page for Twitter for Musicians and Bands

    Learn how to promote your music and create an authentic relationship with your fans by communicating with them directly on Twitter.

    23m 43s
    Appropriate for all
     
    Viewers:

  • view course page for Website Management for Musicians and Bands

    Design a website that will better promote and sell your music. Learn how to balance looks and usability, incorporate SEO, and avoid common design mistakes.

    52m 10s
    Appropriate for all
     
    Viewers:

  • view course page for YouTube for Musicians and Bands

    Learn to create your own YouTube channel, tailor it to fit your musical brand, and make your videos more search engine friendly and shareable on networks like Facebook and Twitter.

    56m 23s
    Appropriate for all
     
    Viewers:

  • view course page for Social Media Basics for Musicians and Bands

  • view course page for Facebook for Musicians and Bands

    Set up a Facebook page separate from your personal one, promote your albums and gigs, and grow your fan base online.

    29m 22s
    Appropriate for all
     
    Viewers:

  • view course page for Distributing and Marketing Ebooks

    Learn about ebook trends and tools; book distribution and marketing resources; and publishing fundamentals that will help your ebook compete with the professionals.

    3h 16m
    Intermediate
     
    Viewers:

  • view course page for Facebook for Photo and Video Pros

    Facebook for Photo and Video Pros

    with Richard Harrington

    Increase brand visibility and take advantage of the free features in Facebook to communicate and advertise your photography or videos.

    2h 23m
    Beginner
     
    Viewers:

  • view course page for Social Media for Photo and Video Pros

    Shows how to use social media to its full potential and leverage the unique benefits it offers photographers and filmmakers.

    1h 19m
    Beginner
     
    Viewers:

“I send my customers to you all the time to learn. If I had more time in the day I would live on your site!” —Alan B.
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