Create an insight-driven, engaging relationship between your customers and brand. Use the customer decision journey to create buyer personas and messaging across touchpoints to influence customers when, where, and how it matters most.
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Learn what your customers really want. Use qualitative marketing research, the tool successful companies like Proctor & Gamble and Disney use to get to know their customers.
Local SEO is critical for local businesses. Learn to achieve maximum visibility on search engines, and drive more foot traffic and web traffic to your business.
Find, engage, and convert new customers directly from their inbox. Learn how to grow your email marketing lists and run focused, targeted campaigns.
Take your AdWords campaigns beyond the basics. Go deeper into AdWords settings and get more value and conversions for your ad spend.
Warby Parker cofounder and LinkedIn Influencer Neil Blumenthal shares his perspective on branding, being a socially conscious business, and building a company in a brand-centric manner.
Fine-tune your digital marketing strategy with a well-chosen technology stack. Learn about the roles and benefits of each "layer" in the stack—marketing and advertising, digital experience and clickstream measurement, back office functions, and analysis—and the technology that will help you drive engagement, measure results, increase sales, and improve customer relationships.
Increase your open and click-through rates. Get email marketing tips to turn your generic newsletters and eblasts into optimized, personalized emails that your customers actually want to read.
Learn how to conduct digital marketing research to investigate your customers and competitors online. Find out how to research demand, trends, and competition.
Learn about the advanced features and integrations of Google Analytics Premium to better understand if the solution is right for you.
Learn how to build your advertising plan with training from former NYC ad executive Jane Barratt.
Make your content marketing campaigns more engaging with photos. C.C. Chapman shows how to acquire, post, and tag photos to promote your brands on social media.
Keep your content marketing efforts current. Learn how to stay on top of trends, craft personalized content, and create a lasting relationship with your customers.
Walks step-by-step through the process of reviewing the content and markup of a web site to improve its ranking in search engine results.
Learn about today's top SEO tools for technical optimization, content optimization, offsite optimization, and competitive research.
Start blogging to connect with customers and market your business online.
Achieve maximum visibility in search rankings with these local SEO strategies.
Get the most from SlideShare, the wildly popular website for sharing presentations and other knowledge online.
Start here to learn how to become a successful affiliate. Learn effective, ethical affiliate marketing techniques and tactics.
Learn how to plan and host webinars for your company.
Discover what makes products and ideas catch on and the six steps to crafting messages and information that people will share.
Learn how to share your music, website, and blog with dedicated readers on platforms like StumbleUpon and reddit.
Start a blog to promote your music. Find out how to choose the best blogging platform, set up an RSS feed, and start creating posts that get your music more attention.
Learn how to select a mailing list service provider, add email addresses, create a sign-up form, and craft the ultimate newsletter for your fans.
Learn how to stand out from the crowd, make your content compelling, and build a significant market presence for your company in this talk with an Internet marketing insider.
Learn how music marketing has evolved, and how musicians and bands can market directly to fans using social media.
Leverage the enormous audience and unique video platform of YouTube to communicate your brand, engage your audience, and achieve your marketing goals.
Learn how to integrate all the moving parts of a successful marketing strategy—email, social media, search, and more—without diluting your message or your brand.
Discover how to combine advanced HTML5 form elements to gather personal details from your site visitors and deliver a better user experience.
Develop a plan for analytics by asking the right questions, measuring the right numbers, and correctly interpreting the data.
Covers how to craft and deliver HTML email newsletters.
Explains how to build eye-catching banner ads in Flash that achieve design goals and satisfy the requirements of search engines and the sites where the ads will display.
Provides in-depth, hands-on training on all aspects of email marketing.
“I was pulling my hair out worrying about how I was going to afford classes. Then I found lynda.com. Thank you, thank you, thank you.” —Lynn H.
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