Leverage the enormous audience and unique video platform of YouTube to communicate your brand, engage your audience, and achieve your marketing goals.
Explains the popularity, pervasiveness, and functionality behind online social video services like YouTube and Vimeo, and shows you how to choose a platform that's right for you.
Learn how to start a YouTube account, build a following, promote videos on Facebook and Twitter, and shoot and edit film specifically for a YouTube audience.
“I often watch the lynda.com videos on my laptop while working out on a stationary bicycle. The short length of the video segments helps to keep me motivated: "I'll quit at the end of this chapter." So far I have lost 25 pounds!” —Gail P.
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