Learn how to craft a social media marketing strategy for your small business. Create a Facebook, Instagram, or Twitter account to listen to customers and drive traffic and sales.
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Facebook is a must for businesses of all sizes. Learn how to set up a Facebook account exclusively for business use and build out your page in a way that promotes your brand.
This course empowers you to craft, implement, measure, and optimize a winning social media marketing strategy. Learn how to promote brands, increase sales, engage customers, and drive site traffic using Facebook and Twitter.
Learn advanced Facebook advertising techniques. Find out how to leverage the most powerful tools in Facebook (including conversion tracking and custom audiences) and manage large ad campaigns more efficiently.
Amplify your social media marketing campaigns with Facebook advertising. Learn how to budget, create, place, and manage Facebook ads.
Learn how to write ad copy that effectively conveys your brand and converts clicks into sales, traffic, and signups.
Learn how to use Facebook, the popular social network, in this easy quick-start introduction.
Personal branding expert Karen Leland shows you the top tips for personal branding on social media, including LinkedIn and Facebook.
Learn how to manage customer comments in any online community: Twitter, Facebook, blogs, and websites.
Learn how to build your online community with these small business marketing strategies centered on social media, content marketing, and branding.
Learn about the privacy issues facing users of Facebook Messenger, and how to adjust the privacy settings in the iOS and Android versions of the app.
Set up a Facebook page separate from your personal one, promote your albums and gigs, and grow your fan base online.
Increase brand visibility and take advantage of the free features in Facebook to communicate and advertise your photography or videos.
Shows how to use social media to its full potential and leverage the unique benefits it offers photographers and filmmakers.
“Your presenters are superb. They work well with the camera, they are eloquent, speak well, and establish a collegial rapport with the learner.” —Brian C.
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