Music producer Bobby Owsinski interviews producer and industry critic/advocate Michael Beinhorn about his career, influences, and inspirations.
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Music producer Bobby Owsinski interviews studio designer Hanson Hsu about his career, influences, and world-class studio designs.
Music producer Bobby Owsinski interviews Richard Gibbs about his musical journey: from touring and session musician to Oingo Boingo member, to film composer.
Bobby Owsinski interviews legendary recording engineer Al Schmitt, the man behind GRAMMY-winning records by Ray Charles, Steely Dan, Paul McCartney, and more.
Learn how to make money selling your music. Get tips for boosting sales from CDs and digital downloads on iTunes, Spotify, and Pandora.
Learn how to make money selling music merchandise. Find out where to order merch, how to price it, and how to run a successful merch table or online store.
Learn principles of room acoustics and hands-on techniques for getting the best sound from your music studio for the least cost and effort.
Learn how to share your music, website, and blog with dedicated readers on platforms like StumbleUpon and reddit.
Learn music-marketing strategies to promoting your band, your music, and your gigs on Pinterest.
Get a music industry insider's tips to marketing your music and growing your fan base in Google+.
Start a blog to promote your music. Find out how to choose the best blogging platform, set up an RSS feed, and start creating posts that get your music more attention.
Learn how to promote your music and create an authentic relationship with your fans by communicating with them directly on Twitter.
Learn how to select a mailing list service provider, add email addresses, create a sign-up form, and craft the ultimate newsletter for your fans.
Design a website that will better promote and sell your music. Learn how to balance looks and usability, incorporate SEO, and avoid common design mistakes.
Learn to create your own YouTube channel, tailor it to fit your musical brand, and make your videos more search engine friendly and shareable on networks like Facebook and Twitter.
Learn how music marketing has evolved, and how musicians and bands can market directly to fans using social media.
Set up a Facebook page separate from your personal one, promote your albums and gigs, and grow your fan base online.
Explore essential mastering concepts and techniques used by experienced audio engineers to create a cohesive album from a set of mixed tracks.
Author and recording engineer Bobby Owsinski demonstrates best practices for mastering music and audio destined for sale on Apple iTunes with their new Mastered for iTunes high-resolution audio program.
“I learn most effectively through seeing and doing and lynda.com lets me do that. The movies are very well done.” —Mike I.
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