Warby Parker cofounder and LinkedIn Influencer Neil Blumenthal shares his perspective on branding, being a socially conscious business, and building a company in a brand-centric manner.
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Fine-tune your digital marketing strategy with a well-chosen technology stack. Learn about the roles and benefits of each "layer" in the stack—marketing and advertising, digital experience and clickstream measurement, back office functions, and analysis—and the technology that will help you drive engagement, measure results, increase sales, and improve customer relationships.
Learn how to conduct digital marketing research to investigate your customers and competitors online. Find out how to research demand, trends, and competition.
Learn to customize filters, tags, segments, and even the data that flows into Google Analytics, to generate better reports about your web traffic and make more intelligent decisions about where to focus your marketing efforts.
Learn how to build your advertising plan with training from former NYC ad executive Jane Barratt.
Make your content marketing campaigns more engaging with photos. C.C. Chapman shows how to acquire, post, and tag photos to promote your brands on social media.
Keep your content marketing efforts current. Learn how to stay on top of trends, craft personalized content, and create a lasting relationship with your customers.
Learn about today's top SEO tools for technical optimization, content optimization, offsite optimization, and competitive research.
Start blogging to connect with customers and market your business online.
Get the most from SlideShare, the wildly popular website for sharing presentations and other knowledge online.
Start here to learn how to become a successful affiliate. Learn effective, ethical affiliate marketing techniques and tactics.
Learn how to plan and host webinars for your company.
Discover what makes products and ideas catch on and the six steps to crafting messages and information that people will share.
Learn how to share your music, website, and blog with dedicated readers on platforms like StumbleUpon and reddit.
Start a blog to promote your music. Find out how to choose the best blogging platform, set up an RSS feed, and start creating posts that get your music more attention.
Learn how to select a mailing list service provider, add email addresses, create a sign-up form, and craft the ultimate newsletter for your fans.
Learn how to stand out from the crowd, make your content compelling, and build a significant market presence for your company in this talk with an Internet marketing insider.
Learn how music marketing has evolved, and how musicians and bands can market directly to fans using social media.
Leverage the enormous audience and unique video platform of YouTube to communicate your brand, engage your audience, and achieve your marketing goals.
Develop a plan for analytics by asking the right questions, measuring the right numbers, and correctly interpreting the data.
Covers how to craft and deliver HTML email newsletters.
Provides in-depth, hands-on training on all aspects of email marketing.
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