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- Hello and welcome to this course

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on Understanding Design Thinking.

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I am Chris Nodder.

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I work with teams to implement design thinking

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in their organizations.

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These organizations can be startups

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or multinational enterprises.

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Design thinking is a way to get your team

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thinking creatively about your products and services

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from your customers perspective.

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We'll look at how you can help your team

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understand user issues,

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find creative solutions to the biggest issues,

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and build and test a prototype

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of how those solutions would look

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in your app or on your site.

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By following this set of techniques,

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you can plan for how you'll get the best bits

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of your new design implemented quickly.

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This course gives you the context and selling points

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for design thinking.

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So you can navigate the politics

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of getting design thinking off the ground in your company.

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Through the whole course I emphasize

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how you can do this yourself within your organization,

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rather than having to rely on outside agencies

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or design school classes.

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If you are planning on using an agency

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or attending a design thinking class,

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you can use the information in this course

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to help evaluate which of these agencies or schools

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is most likely to help your team out.

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I've got lots of information for you

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on how design thinking fits into a business

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and development process.

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So let's get started.