Join Bobby Owsinski for an in-depth discussion in this video The key to viral videos, part of YouTube for Musicians and Bands.
Everyone would love for their video to be like Psy's Gangnam style and go viral with millions of views overnight, but that rarely happens. That said, there are a number of generally accepted principles to creating a video that has a chance to go viral. It seems pretty obvious, but videos have a much better chance of going viral if they're short. Mostly because that's what our attention span demands these days. You'll see that most viral videos cause you to laugh or gasp. Anything else and your viewers probably aren't going to want to share it with their friends. You have a greater chance to go viral if your content is about something currently popular.
Though there are perennials like cats and babies that never seem to go out of style. Don't force trying to be funny since that can be most unfunny. One thing that turns people off is asking them to like, share or comment on the video. If they enjoy your video they'll do all these things naturally and won't need to be reminded. Viral videos are hard enough to create, but they're even more difficult if they're constructed like ads. It's true that you're creating a video to promote something but being subtle works best. Copyrighted material can stop a video dead in its tracks due to a take down notice from the content owner's attorney.
Might get away with it, then again, you might not. Before your video can go viral, you've got to get it in front of influencers. Consider using a viral seeding company such as sharethrough or Unruly media to do that for you. Be aware that these services usually charge a per-view fee so the cost can rack up. But it's measurable and effective with the right video. You can learn a lot about what to do, maybe more importantly what not to do, from where the artist spends and brands videos. Above all, don't create a video because you might get views.
Create content that you care about, which is all about your music and how you're creating it. Be sure to be yourself, because you're better at being you than anyone else.
Get more music marketing tips from Bobby in Facebook for Musicians and Bands and Social Media Basics for Musicians and Bands.
- Creating a YouTube channel
- Optimizing your YouTube channel
- Making videos Google friendly
- Adding an external link to videos
- Optimizing videos for mobile
- Making money from YouTube videos
- Analyzing your videos' performance
- Uploading to YouTube
- Planning your post frequency