Join Anson Alexander for an in-depth discussion in this video YouTube versus other video hosting platforms, part of Marketing and Monetizing on YouTube (2014).
When you first decide to use a video hosting platform to market your product or service or to just make money online, one of the first questions that you may ask is, why should I use YouTube? And there are a number of reasons for that. The first of them is that YouTube is owned by Google, and Google is the largest search engine in the world. When somebody watches your video on YouTube, and there's an advertisement in front of it, Google actually makes money. You, as the creator make money, but so does Google. So, it's in Google's best interest to display videos that are hosted on YouTube in search engine results.
So, if you have two videos, one of them hosted on Vimeo and one of them hosted on YouTube, and they're the same video, when somebody searches for a related topic on Google, Google's going to try and get the YouTube one at the top of those results before the Vimeo one because, again, it's in their best interest, they make money. So, right off the bat. By using YouTube, you're going to help your search engine optimization because YouTube is owned by Google. YouTube also has a huge market share. Of all the video streaming services, Netflix has the largest market share at 32%. However, Netflix doesn't let users upload their own content.
All of the content on Netflix, it's either movies or TV shows, but users can actually upload a random video and display it on Netflix. The video streaming service with the second largest market share is YouTube, and YouTube does allow users to upload user-generated content. The other video hosting platforms that allow user generated content such as Vimeo, Meta Cafe, Daily Motion, they're not even in the statistics. They're in that whole 48% of other, but they're not even one or two percent of the market share.
So, by using You Tube, you're already starting with a service that has a huge market share and it can really help you get your message in front of the people that you're trying to reach. Another reason to use YouTube is that it's also a social network. YouTube and Google+ are directly linked. And Google+ has 1.6 billion accounts and 540 million active users every single month. The next closest video hosting service that allows user generated content is Vimeo, and they have, according to their website, a 170 million viewers.
So, you can see that YouTube already has this huge community that allows you to attract subscribers from that community and just start getting your message out there without having to build a community right from scratch. Another great benefit to using YouTube is that YouTube really cares about the creators. Creators help generate revenue for YouTube, so it's in their best interest to care about their creators and do everything they can to help their creators. YouTube offers a rich set of creator features, such as playlists and advanced analytics. You can see who is viewing your videos, where they're coming from, how long they're watching them, which videos are giving you the most subscribers.
There are just a ton of tools for you to use to help improve your content in your videos on YouTube in the future. The YouTube platform is always being updated. YouTube is always adding new features. They're listening to their creators. They're getting feedback, and then they are releasing updates that are related to the feedback that they have received from their users. So you know that you are getting into a platform where you matter. As a creator, YouTube really does care about you and they're going to do their best to provide rich features for you to use. YouTube is also cost-effective.
There are a number of video hosting platforms out there that do allow user-generated content, but that costs money. They charge a monthly fee, and they don't have the community that YouTube already has. So YouTube's free to use that already has a huge community for you to use. So again, YouTube allows for great exposure in search engines, as it's owned by Google. They have a huge user-base that really functions as a social network to help aid in building your following. It's free to use; and they provide a rich set of creator tools that are constantly being improved to allow you to improve your content and to reach more and more people
The course explains how to create a channel and join the Partner Program, and how to attract and best interact with subscribers. Then you learn how to customize your YouTube channel's About page, create engaging playlists, and customize content to draw in viewers. The course also explores how to optimize videos for search engines; add annotations, notes, and links; and use YouTube's InVideo Programming. Finally, Anson shows how to use YouTube Analytics, explaining which statistics to focus on in order to better guide your content strategy.
Want more YouTube tutorials? Check out Anson's companion course, Top 5 YouTube Channel Tips.
This course is part of a Learning Path approved by the American Marketing Association.
Gain the skills you need to become an AMA Professional Certified Marketer (PCM) in Digital Marketing by using the industry-leading courses and resources in the Learning Path. Take the AMA certification exam to show that you have what it takes to lead the digital transformation.
- Creating a business account on YouTube
- Applying to the Partner Program
- Receiving payments
- Attracting subscribers
- Creating playlists
- Optimizing videos for SEO
- Using YouTube Analytics
Skill Level Appropriate for all
Q: This course was updated on 05/25/2016. What changed?
A: We added four tutorials on:
- Utilizing YouTube fan funding
- Requiring paid subscriptions for your channel
- Offering videos for rent or purchase
- Adding YouTube video cards to your videos