Skill Level Intermediate
- Ho, ho, ho. (Christmas music) Merry holidays. May your revenue spikes be high and your drop offs, well, not drop off too much. (upbeat music) Making ad revenue on YouTube can be super exciting, but sometimes, it can feel a lot like playing the stock market, and that's because similarly, it can have some severe ups and downs due to different seasonal market forces. Market forces are economic factors that tend to affect the price, demand, and availability of goods. So for example, during the holiday season, advertisers will tend to bid more money to place ads on YouTube videos because the demand for certain goods and commodities goes up. This, in turn, can be seen reflected in your ad revenue. As holidays like Black Friday, Hanukkah, Kwanza, and Christmas get closer, your ad revenue begins to go up, as well. However, as January comes around, the demand for goods and commodities goes down, thus the advertisers' bids go down as well, and thus, the ad revenue tends to drop off through the first half of the year to the end of summer. Now, this doesn't mean you won't be making any ad revenue. It just means you'll be making comparatively less than those more exciting parts of the year. So don't fret when you see drop offs like this. That being said, I've got a few tips for you that can really take advantage of those money-making spikes and really make it rain. (upbeat ukulele music) Tip number one, to really squeeze all the eggnog out of those holiday seasons, make sure you're releasing holiday-related content. During the holiday seasons, viewers are actively searching out and watching videos focused on holiday tips, tricks, cooking, travel, and gifts. Advertisers know that, so they know these types of holiday-related videos are the best place for them to advertise their products. You don't want to miss out on all those potential views and high-paying ads. Tip number two, start planning out holiday content well in advance of the holiday season because it's best to release this content one to two months before the actual holiday occurs. The reason for this is because viewers actually start searching for holiday-related search terms up to two months before the holiday, and advertisers start gearing up their bidding wars early too. Thus, you don't want to release your video right before the holiday and miss out on all those months of potential ad revenue only to show up right before the drop off. Now that you're prepared for seasonal drop offs and you know how to take advantage of seasonal spikes, your ad revenue will be sure to be the best thing since sliced gingerbread. Mm.