Titles and descriptions drive relevance. While relevance is only half the equation, a great title and description can bring views and clicks. Ian Lurie discusses the steps of creating a great title and what to include in your video descriptions.
- [Instructor] If you want your video to rank for…a specific phrase…you need a great title and description.…You can't just throw in keywords, though.…Keywords aren't the strongest signal.…You also need to trigger a response.…So you need to write something really good.…The title appears as the title of most searched snippets.…In channels and playlists, and on any news feeds.…A great title has your key phrase…and entices folks to click through and play the video.…Video plays are a ranking factor too.…You want those clicks.…
Think of the video title as the product name.…It's what first sells the video…by making it clear what I'll see.…These are the rules I try to follow…when writing a video title.…Make sure your title is fully descriptive.…If you write it on a blank sheet of paper…and show it to a stranger…they should understand what they'll see…when they watch the video.…That will promise better engagement.…Include your target phrase in the title.…But make sure the title reads well.…
It should make sense to any reader…
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