Join Jason Osder for an in-depth discussion in this video Who is watching? YouTube by the numbers, part of YouTube Projects for Business and Marketing (2013).
If you are in a marketing role in almost any business today, ignoring YouTube is a kin to ignoring Facebook or the internet in general. It is simply to big a factor, you wouldn't do that. If you don't believe me or want to take my word for it, I want to show you some information about the numbers on YouTube. And I think you'll agree, it's quite astounding. I'm on the Who's Watching page on the YouTube site. And this is an area where they provide a lot of demographic information. And it's particularly useful for someone who wants to market using YouTube.
Here we have some top line numbers. And I think you would agree that they're pretty extraordinary. And this one right here really caught my eye as well. More than 400 million views per day on mobile devices, tripling in the past year. As a baseline analysis of numbers, if you're a marketer looking to reach an audience, I think you would agree that not using YouTube would be a mistake. There's some more information here and I want to take a quick look at it. Down here under Demographics, you can see that YouTube has already broken down Who's Watching by ages and other factors like gender.
So as I scroll down, you can see sample profiles. So, we've divided the whole audience into adult men in this case, or teens in this case. You can go deeper to see what these profiles are actually watching. You can already see how this information leads itself to successful marketing and advertising, but let's look at a few more pages. Moving beyond Demographics is what YouTube calls affinities. These are groups that are not defined by the identities of the people watching, but in fact with their interest.
So here you see how YouTube has made profiles out of music lovers, video gamers and et cetera. Again, incredibly valuable information for a marketer, and provided right on the YouTube site. And finally, we have targeting. This is YouTube's way of saying that they're platform is able to harness this information and actually deliver content or ads to the specific people that you're trying to reach. This page in particular about Targeting only scratches the surface, because it brings us to AdWords, Google's advertising system.
You can see from this information and how it's prominently provided by YouTube, that YouTube is becoming a primary marketing tool for a lot of people. And Google the company that owns YouTube, is doing a lot to make that very accessible for people who want to market on YouTube. People like you and I, so let's keep going.
- Creating marketing videos
- Advertising with YouTube
- Defining your marketing goals
- Creating a YouTube content map: deciding where to embed your videos
- Working with use case scenarios
- Creating serialized content
- Incorporating graphics
- Setting up your channel page with a logo, description, and links
- Creating a customer dialog with comments
- Integrating with Facebook and WordPress
- Creating, managing, and monitoring YouTube ads