Risky, short-term tricks will ultimately hurt your video SEO efforts. Ian Lurie discusses some of the most common video SEO myths, and why you need to avoid them.
- [Narrator] I hear some pretty awful video ranking myths.…I try to be polite when I do,…but these are risky short-term tricks…that will ultimately hurt your video SEO efforts.…Here are the worst video SEO myths I've heard…and why they're wrong.…Number one, you can buy views, comments, embeds, and links,…and use that kind of fakery to get higher rankings.…Strictly speaking yes, but YouTube, Google and Bing…aren't stupid, in fact they're really smart.…Services that pay people to view videos,…they're often called click farms,…show patterns that scream fake.…
They generate a lot of views in a very short time.…They generate views from a single location…or a known proxy service.…They often generate incomplete views,…or views without additional participation like likes.…They show more subtle signals too…and no one's figured out how to outsmart…the search engines by hiding those signals.…If you get 10,000 views over two days and then nothing,…the search engines take a very careful look.…If they find fakery, the best you can hope for…
LinkedIn Learning (Lynda.com) is a PMI Registered Education Provider. This course qualifies for professional development units (PDUs). To view the activity and PDU details for this course, click here.
The PMI Registered Education Provider logo is a registered mark of the Project Management Institute, Inc.
- List the two factors search engines consider when generating a score.
- Determine the appropriate video hosting service for your content.
- Recall the best practices for dealing with negative comments.
- Identify the appropriate way to adjust the timing in a transcript.
- Name the primary benefit of creating an XML site map for each video page on your own site.
- Apply information gathered from video analytics to increase your mobile audience.