Uploading a channel trailer

- Another thing that you can add to a page is a trailer.…This is a video that gives people an idea…about your products or your company.…Now, here's a couple pieces of advice.…Consider when you create this trailer…that it advertises your particular channel,…and is there to entice people to subscribe.…Remember, subscriptions are free.…Try to consider the audience's motivation.…What's gonna drive them to like your channel…or come back?…And be sure to include a call to action,…driving people to subscribe.…

Be sure to emphasize that subscriptions on Youtube are free.…Now there are ways for people to pay to be a fan of yours…if you have a certain style of account on Youtube,…but generally speaking, when we say "subscribe on Youtube",…that's a free subscription.…And the key benefit here is it ensures…that they won't miss out on any of the content…or the items that you release.…Now, let me take a moment and show you a sample trailer.…This is one that we produced a few years back…for a company called Adorama-- it's a retail store…