From the course: Learning YouTube Analytics

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Unique viewers

Unique viewers - YouTube Tutorial

From the course: Learning YouTube Analytics

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Unique viewers

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- [Instructor] Everyone likes view analytics. Who doesn't want to bask in the shadow of that giant number of views? But, how do you know how many actual viewers you have? After all, 20 of those views could just be from your mom. Well, that's where unique viewer analytics can help. A unique viewer is counting a viewer as an individual rather than counting up their views. For example, a unique viewer might watch your video on their computer, but then might watch it again on their phone. That would count as two views. But only one unique viewer. So, looking at your unique viewer analytics can help give you an estimate for how big your fan base actually is. You can get to your unique viewer analytics from the Reach tab. Make sure you have Unique Viewers selected, and then click the See More button below the chart. Here, you can either select an individual video to see its unique viewers. Or you can select total to see…

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