Target by demographics

- [Instructor] The final step in creating an ad group…here in Google AdWords is to configure…all of the targeting information.…And this is really the most important aspect…of an ad group, because remember…the purpose of an ad group is to target…a specific set of users.…So we've started creating our ad group.…We've entered the name, we've selected a video…for our advertisement, we've entered…our bidding information, and now I'm down here…at the bottom of the ad group creation wizard,…and we need to specify the targeting information.…So you can see in this area we have…a few different items available for us.…

First of all, we can target our ad…based on some demographics.…So if I click on the Edit button to the right…of Demographics, a whole bunch of information drops down.…You'll notice that we can choose…whether we only want our ad to be shown…to males, females, to a certain age group,…to certain income groups, and maybe if the person…is a parent or not a parent, depending on…the product or service you're selling.…