Selecting your video's topic

- [Narrator] Search engines get…more sophisticated every day.…They understand that users…aren't actually looking for keywords,…they're thinking in terms of topics…in desired information.…Users are looking for answers,…help, and guidance.…So, before you think about keywords,…think about topics.…Topics aren't the same as keywords and phrases.…A topic is a more general concept…or context for your video.…It might be a problem you audience faces…or a current event,…or something else to which people might refer…using many different types of key phrases.…

While bike helmets is a key phrase,…fitting a bike helmet is a topic.…Topics are broader,…they're a better way to generate audience engagement.…And while keywords and phrases are still important,…topics are a bigger and bigger part…of search algorithms.…Questions are a fantastic place to start.…A great answer to a question…makes a great answer to a topic…and a great video.…To research, start by using the search engines themselves.…Search suggest is a great tool.…Go to Google and start typing a question…