YouTube is one of the mainstays when it comes to social networks, and it is still growing. Billions of hours of video are watched daily, and it is used by most demographics. In this video, instructor Richard Harrington walks you through the user and demographic stats of YouTube and why it is important to take advantage of.
- Before we start getting into some specifics,…let me provide a little bit of motivation in context.…Just how, exactly, is YouTube doing?…Well, I took a snapshot of some statistics…at the time of the recording of this class.…And I'll tell you this much.…YouTube is still growing,…so chances are these numbers are just going to keep going up.…Some relevant things to keep in mind,…YouTube has about 1.5 billion logged-in monthly users.…That's a lot of people.…1 1/2 billion people log in to YouTube each month.…
This breaks down to about 180 million users…in the United States, but in other more populated countries,…for example, India, there's 400 million people watching.…Do keep in mind that services like YouTube…are officially blocked inside of China.…Otherwise, these numbers would be even bigger.…Now, some folks within China might access YouTube…through a VPN, but officially, YouTube is not authorized…to be in certain countries.…Now, of those 1 1/2 billion people…that log in on a monthly basis,…that translates into a lot of views.…
Author
Richard Harrington
Released
5/25/2018- Relevant YouTube trends
- Managing multiple channels
- Channel creation essentials
- Designing watermarks and channel icons
- Uploading video content
- Creating and managing a playlist
- Uploading custom captions
- Promotion strategies for a YouTube channel
- Interacting with your community
- Working in Creator Studio
- Live streaming on YouTube
- Signing up for the YouTube Partner Program
Skill Level Beginner
Duration
Views
![view course page for Advertising on YouTube [2017]](https://cdn.lynda.com/courses/597029-637484999627714372_270x480_thumb.jpg)
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Introduction
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About the instructor3m 44s
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1. An Overview of YouTube Channels
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What is a brand account?6m 44s
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Relevant YouTube trends3m 2s
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2. Understanding Google IDs
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The role of a Google ID7m 48s
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The Google+ connection4m 23s
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Avoid sharing logins2m 39s
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Managing multiple channels4m 47s
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3. Creating a New YouTube Channel
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Channel creation essentials2m 38s
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Required artwork6m 47s
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Updating the About tab3m 19s
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Uploading a channel trailer4m 30s
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4. Creating Channel Artwork
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Designing a channel icons3m 51s
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Designing a watermark4m 5s
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5. Uploading Video Content
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Supported video formats6m 54s
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6. Using Playlists, Sections, and Navigation
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Managing YouTube playlists3m 15s
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Editing channel navigation2m 12s
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7. Using YouTube Cards and Captions
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Uploading custom captions3m 11s
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8. Building a YouTube Community
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Enable community settings4m 26s
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9. The Creator Studio
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10. Live Streaming on YouTube
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Going live with live events4m 29s
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Streaming live on demand10m 38s
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11. Signing Up for the Partner Program
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Conclusion
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Next steps2m 9s
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Video: Relevant YouTube trends