Once you upload video content to your YouTube channel, chances are that you will want people to engage with it. Not only just to watch, but to also comment and share with others. To do this you need to work on building a community. In this video, instructor Richard Harrington discusses promotion strategies for a YouTube channel.
- At the end of the day, you don't want to sit around…and wait for YouTube to promote your channel.…You need to do some leg work yourself,…and I'd like to share with you…some practical pieces of advice that I found…have been successful strategies to raise awareness…for a YouTube channel.…First up, make sure you publicize across media outlets.…If you have access to a traditional content,…you can put the link up for things like radio,…television, websites, newsletters, or social networks.…In order to make things a bit easier,…make sure your channel URL is easy to remember,…or you can tell people to search for a keyword.…
If you really want to make it simple,…consider using a shortener, like Bitly,…to make it easier to take a long URL…and make it easy to find.…Also, make sure you link your YouTube channel…in as many places as you can.…For example, perhaps in your email signature,…or your blog post signature, or maybe in a forum signature…if you're participating in online communities.…Maybe it's connected on your Twitter page,…
Author
Released
5/25/2018- Relevant YouTube trends
- Managing multiple channels
- Channel creation essentials
- Designing watermarks and channel icons
- Uploading video content
- Creating and managing a playlist
- Uploading custom captions
- Promotion strategies for a YouTube channel
- Interacting with your community
- Working in Creator Studio
- Live streaming on YouTube
- Signing up for the YouTube Partner Program
Skill Level Beginner
Duration
Views
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Advertising on YouTube [2017]
with Anson Alexander1h 17m Intermediate
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Introduction
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About the instructor3m 44s
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1. An Overview of YouTube Channels
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What is a brand account?6m 44s
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Relevant YouTube trends3m 2s
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2. Understanding Google IDs
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The role of a Google ID7m 48s
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The Google+ connection4m 23s
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Avoid sharing logins2m 39s
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Managing multiple channels4m 47s
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3. Creating a New YouTube Channel
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Channel creation essentials2m 38s
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Required artwork6m 47s
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Updating the About tab3m 19s
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Uploading a channel trailer4m 30s
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4. Creating Channel Artwork
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Designing a channel icons3m 51s
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Designing a watermark4m 5s
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5. Uploading Video Content
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Supported video formats6m 54s
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6. Using Playlists, Sections, and Navigation
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Managing YouTube playlists3m 15s
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Editing channel navigation2m 12s
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7. Using YouTube Cards and Captions
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Uploading custom captions3m 11s
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8. Building a YouTube Community
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Enable community settings4m 26s
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9. The Creator Studio
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10. Live Streaming on YouTube
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Going live with live events4m 29s
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Streaming live on demand10m 38s
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11. Signing Up for the Partner Program
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Conclusion
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Next steps2m 9s
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Video: Promotion strategies for a YouTube channel