When you publish a video online, you have to put it somewhere. Ian Lurie talks about the advantages and disadvantages of YouTube, of other services, and of doing it yourself.
- [Instructor] When you publish a video online,…you have to put it somewhere.…You might use a site like YouTube or Wistia…or you might place a video on a file storage service…like Amazon S3 or if you're really a nerd,…you might have your own web server.…In this video, I'll talk about the advantages…and disadvantages of YouTube, other services…and doing it yourself.…Where can you host your videos for the best ranking effect?…There was a time when I would have talked about…the many services and their pluses and minuses.…But we're in YouTube's world now.…
YouTube's giant marketshare means you'll want…to use them most of the time.…Note those last four words.…There are compelling reasons to host videos somewhere else.…I'll talk about those first and then move onto YouTube.…You might use another service if something about…your videos make them unsuitable for YouTube.…If your video is longer than 15 minutes,…YouTube allows longer if you're verified,…or if it's larger than 128 gigabits,…YouTube won't allow it,…or if it's not advertiser-friendly,…
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- What is video SEO?
- Debunking video-ranking myths
- Picking a video hosting service
- Researching topics and keywords
- Writing a great title and descriptions
- Getting viewers to subscribe and comment
- Using social media to announce videos
- Creating an optimized playlist and channel
- Analyzing your success