When you publish a video online, you have to put it somewhere. Ian Lurie talks about the advantages and disadvantages of YouTube, of other services, and of doing it yourself.
- [Instructor] When you publish a video online,…you have to put it somewhere.…You might use a site like YouTube or Wistia…or you might place a video on a file storage service…like Amazon S3 or if you're really a nerd,…you might have your own web server.…In this video, I'll talk about the advantages…and disadvantages of YouTube, other services…and doing it yourself.…Where can you host your videos for the best ranking effect?…There was a time when I would have talked about…the many services and their pluses and minuses.…But we're in YouTube's world now.…
YouTube's giant marketshare means you'll want…to use them most of the time.…Note those last four words.…There are compelling reasons to host videos somewhere else.…I'll talk about those first and then move onto YouTube.…You might use another service if something about…your videos make them unsuitable for YouTube.…If your video is longer than 15 minutes,…YouTube allows longer if you're verified,…or if it's larger than 128 gigabits,…YouTube won't allow it,…or if it's not advertiser-friendly,…
LinkedIn Learning (Lynda.com) is a PMI Registered Education Provider. This course qualifies for professional development units (PDUs). To view the activity and PDU details for this course, click here.
The PMI Registered Education Provider logo is a registered mark of the Project Management Institute, Inc.
- List the two factors search engines consider when generating a score.
- Determine the appropriate video hosting service for your content.
- Recall the best practices for dealing with negative comments.
- Identify the appropriate way to adjust the timing in a transcript.
- Name the primary benefit of creating an XML site map for each video page on your own site.
- Apply information gathered from video analytics to increase your mobile audience.