Join Bobby Owsinski for an in-depth discussion in this video Making your videos Google-friendly, part of YouTube for Musicians and Bands.
There are a variety of ways to optimize your videos they're easily found either by Google search or YouTube search. These are basically the same thing since YouTube is owned by Google. The title, keywords and description are the basics for good video search engine optimization, yet it's surprising how often their importance is overlooked. Here's what you need to know. The title is the most important part of the video SEO. It should be something that's short and easy to remember, and descriptive, all at the same time. One of the most overlooked portions of the video is the description.
Search engines absolutely love it, as long as it contains a full who, what, when, where, and how. About 75 - 200 words works, although the more the better. A video without links to your site is an opportunity wasted. Make sure your description contains the same phrase as your title. Be sure to add your content info at the end of the video. All the key words that you used in the title and the description can be used as metags, although it's best to limit these to between five and seven. One thing to remember is to make sure that all the major characters in the video are properly identified with tags.
That said, misleading tags can cause Youtube to consider the video spam, something that you don't want. Let's look at an example at the proper use of a description. Now you can see this is a video from my Youtube channel, it's how to do your own mastering. If we look on the video, we can see that there's quite a bit of info here, it says it's exactly where it came from. Also, there's links here you can see that go to my website and an excerpt from the book as well. And also a link to my production blog.
The other thing that is kind of good is when you add tags and you do that here. You hit info and settings. And now it will take us down to tags. And these are the ones that I used originally. Now YouTube has suggested some other ones, so we'll so okay let's do that one. Let's do that one. And the other ones don't quite work so we'll just stay with those. And we'll say Save Changes. And you can see, you can post this to your subscribers and you can share with them on Google and Facebook and Twitter as well.
Links can actually be added to a video in a number of ways. The first involves the adaptations feature of a video and the other involves using a third party app. We'll cover these in detail in a later video in this course. When you upload a video, or even at a later time, you can choose to share your video along with your comments to Google Plus, Facebook and Twitter directly from YouTube. That said, customized posts to your social network have a much great effect. And something that you might want to consider.
Get more music marketing tips from Bobby in Facebook for Musicians and Bands and Social Media Basics for Musicians and Bands.
- Creating a YouTube channel
- Optimizing your YouTube channel
- Making videos Google friendly
- Adding an external link to videos
- Optimizing videos for mobile
- Making money from YouTube videos
- Analyzing your videos' performance
- Uploading to YouTube
- Planning your post frequency