- Analytics overview
- Views and watch time
- Revenue and ad rates
- Click-through rate and unique viewers
- Traffic sources
- Average view duration and audience retention
- Likes and dislikes
- Subscriber bell notifications
- Audience demographics
- Estimated revenue
Skill Level Intermediate
- [Ash Blodgett] I don't have to tell you that being a YouTuber is hard work. I'm sure you've already done multiple late-night editing sessions, spent lots of money on the perfect vlogging camera, and agonized for hours over which still makes the best thumbnail. But is any of your hard work working? How can you really know if that one cat thumbnail is really paying off? I mean, really paying off in the revenue sort of way. Well, that's where YouTube analytics comes in. YouTube analytics can show you all the data your hard work has been racking up. But if you don't understand how to read it, it can be like trying to decipher that butt-dial text message your mom sent. But don't worry, I've got you. Hi, I'm Ash Blodgett, and I've been a YouTuber for over seven years. In this course I'll show you how to navigate the YouTube analytics dashboard. See just where your views are coming from, read realtime analytic data, discover just who your audience is, and take a deep dive into that sweet, sweet revenue data, so you can know exactly what to expect when Google cuts you a check. So, put down that selfie stick, and let's do some serious nerding out over YouTube analytics.
1. Overview Anayltics
2. Reach Analytics
3. Engagement Analytics
4. Audience Analytics
5. Revenue Analytics
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