From the course: YouTube Tips Weekly
How to write a strong title - YouTube Tutorial
From the course: YouTube Tips Weekly
How to write a strong title
(keys clacking) (playful music) - How to write tutorial videos about YouTube titles. Oh. You weren't supposed to see that. (soft digital music) Writing good titles for your YouTube videos can be hard. But if it's done right, it's what can make people actually want to click on them. You can think of your title combined with your thumbnail like your elevator pitch. An elevator pitch is the idea that you've got only the 30 seconds it takes to ride an elevator to hook whoever you're pitching to. (elevator dings) But, on YouTube, you only have about three seconds. (clock ticking) So, here are some tips on how to write engaging titles. First, YouTube is a giant search engine, and your title is on the front lines of that search so make sure you're using popular search terms in your title. One way to do this is to search YouTube for similar videos to see what other creators are using. Just go up to the search bar and begin typing in potential search terms that are related to your video, and take a look at the various video titles you find. You can also use free tools such as Google Trends to see trending search terms. Just make sure you're showing results specifically for YouTube search. If you're making an educational video, make sure you tell your viewers what knowledge they will gain through watching your video. For example, if it's a how to make, do, bake, cook, something video, include that in your title. A good video title for a cooking show where you make Halloween pumpkin cookies could be: How to Make Halloween Pumpkin Cookies. You've told the viewers what they will learn and you've got four search terms built in right there: how to, Halloween, pumpkin, and cookies. Second, your title should make the viewers want to know more and thus want to watch your video. It's like a teaser trailer for a movie. However, you should never try to mislead viewers by using clickbaity titles that promise something completely different than what your video is actually about. You'll never believe what this superpower dog can do. (mouse button clicking) (dog barking) Wait, this dog doesn't have superpowers. Doing this can cause a major drop-off in the first 10 seconds of your video, and YouTube will respond to this and promote your video to potential viewers less. A good title that might leave viewers wanting to know more could be something like: Westworld Season Two Endings Explained, or Americans Try Weird Japanese Candy for the First Time, or Seven Doctor Who Theories You Won't Believe. As long as your enticing title is related to the content in your video, you're all good. Isn't that right, Spence? (whooshes magically) Whoa. Did you see that? I got to upload this to YouTube.
Contents
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What makes good content3m 57s
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How long should videos be?6m 23s
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Viral video vs. building an audience5m 8s
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How to write a strong title3m 9s
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How to write a good description3m 9s
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Make the most of tags2m 19s
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How to work with end screens3m 14s
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Use cards effectively2m 56s
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The benefits of subtitles and closed captions4m 3s
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Compose clickable thumbnails4m 7s
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Share your videos to your audience3m 49s
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Develop a release strategy5m 55s
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Brand your thumbnails2m 12s
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Create channel artwork3m 20s
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The power of suggested videos1m 45s
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Revive old videos3m 22s
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Collaborate with other YouTubers2m 36s
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Work with hashtags2m 29s
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Build an audience with social media3m 25s
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Reply to comments3m 57s
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Increase audience engagement3m 10s
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Develop a newsletter2m 58s
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Subscriber landmarks3m 58s
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Doing Giveaways and Contests Right3m 43s
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General live streaming tips3m 19s
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Stream Now vs. events3m 17s
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Live streaming with a mobile device5m 6s
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Live streaming with an external camera6m 4s
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Channel trailer3m 50s
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The Community tab2m 31s
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Stories4m 6s
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Branding watermark2m 26s
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Video premieres2m 37s
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Networking3m 38s
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Picking your camera5m 48s
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VidCon2m 19s
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Using foul language2m 54s
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The YouTube Studio app3m 40s
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Using the free YouTube Space2m 27s
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Social Blade4m 6s
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How often should you release a video?2m 57s
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Picking your microphone5m 41s
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YouTube Studio (beta)3m 5s
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Copyright claims3m 51s
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Tube Buddy2m 11s
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vidIQ2m 22s
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YouTube ad revenue3m 35s
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Seasonal spikes and drop-offs3m 7s
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Different income streams: Channel membership2m 59s
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Different income streams: Teespring2m 20s
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Different income streams: Patreon3m 50s
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Different income streams: FameBit3m 29s
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Different income streams: Affiliate links4m 8s
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