Learn about what goes into a good description, links, and how to have fun with it and drive traffic.
- Oh, I didn't see you there. Good evening, and welcome to YouTubePiece Theater. Tonight, we will discuss the vast and eloquent works of the YouTube video description. Your video description should tell viewers about your video, but, it can also do much, much more. It lets YouTube's algorithm know what your video is all about, so it know when to serve up your video to potential viewers, both in search and suggested videos.
The beginning of your description will also be visible in the search results. So it's important to really make sure your first few sentences are strong and eye-catching. So let's take a look at some quick tips that can help you build a better description. First, try to include your video title in the beginning of your description. Find a way to organically incorporate it into the first line of the description. You can either copy and paste your video title directly, or you can bre-phrase it slightly, so it feels less repetitive for the viewer, but still maintains the keywords in your title.
Second, make sure it's full of keywords. By now you're tired of hearing me say, YouTube is a giant search engine, but guess what, YouTube is a giant search engine. So try to use as many keywords that relate to your video, as possible, to help maximize your SEO. These keywords are like tasty noms for YouTube's algorithm, at it will eat them all up. Nom, nom, nom, nom, nom, nom, nom. Third, there's no character limit in this section, so make sure you take full advantage of it.
The more text and keywords you can include in your description, the more YouTube will have to nom on. Nom. Try to at least include around 100 to 300 words. And make sure you format your paragraphs with spaces between them, so they are easy to read. But descriptions can do a lot more than just describe your videos. In what YouTube calls the below the fold section, descriptions can be a platform for you to direct viewers to other videos, websites, social media accounts, newsletters, links to products used in the video, or just communicate whatever you want to your viewers.
The possibilities are endless. However, it's important to remember, the description section is not a place to add a long list of keywords. Doing this is actually against YouTube's community guidelines and also makes your description look like a bloated Instagram post. That's right, I said it Instagram, burn. Place those keywords in the tag section instead. And thus concludes this evening's viewing of YouTube Video Descriptions.
Join us next week, as we talk about the often awe-inspiring YouTube tags.