Learn how end screens can help drive traffic to other videos.
- Move over, outdate annotations, 'cause there's a new kid on the block, (hard rock music) and their name is end screens. (upbeat music) End screens are the clickable links that appear in the last 20 seconds of your video, and are here to replace annotations for good. They can drive a lot of traffic to your other videos and help keep viewers watching more of your content. You can add an end screen by going to your video manager and selecting the dropdown next to Edit for the video you wish to add it to.
Then, click on end screens and annotations. From there, you can add elements such as a video or playlist, a Subscribe button, a link to your website, or promote other channels. Note, however, that you cannot have annotations and end screens on the same video, so if you already have a video with annotations on it, you'll have to delete those before adding end screens. While this might not seem great, I highly recommend you delete those old annotations and replace them with end screens, as they are optimized to work on mobile platforms which make up 60% of YouTube's overall watch time.
They even work on smart TVs now. So now that you know what end screens are and how they work, let's talk about six best practices you can use to really make them the cat's pajamas. (meowing) First, use the template. You can use one of the prebuilt ones, or you can import one you've already made from your videos. Whichever you choose, just make sure you stay consistent in your layout throughout all your videos. Second, while it's tempting, avoid playlist, as viewers might feel it's too much of a commitment and avoid clicking on it.
Instead, stick to a single video. Also note, videos that are related to the video the viewer just watched, tend to do best. Here's an example, with my Plants vs. Zombies in Real Life video. Fallout in Real Life is another video game parody, so it gets the most clicks on the end screen. Third, if your video is part of a series, put the next or previous video in the series so viewers can keep on binging. Or, number four, if not, try adding a best for viewer element.
This element uses YouTube's algorithm to compare a viewer's view history with your videos and analyze which of your videos they might like best. Fifth, add a Subscribe button so it's easy and quick for viewers to subscribe to your channel. And finally, six, be creative with your end screens. Don't just have a blank screen. If viewers know it's the end of the video, they've probably already clicked on that cat video that popped up in the suggested videos. Instead, incorporate your end screens into your video by appearing onscreen with it.
Point to elements to direct viewers' attention with a call to action, but only do two or three call to actions. You don't want to overwhelm the viewer with too many requests. So now that you know these six easy tips to optimize your end screens, you're sure to be one cool cat. (meowing) Seriously, who keeps letting these cats in here?