If you want the views and the engagement, you need to provide a powerful video cue. Learn about creating thumbnails that grab attention, and about making the first 10–15 seconds of your video hold onto it.
- [Instructor] In video SEO, views and engagement…are very important.…View count shows interest, and engagement shows quality.…Together, those are strong ranking signals.…A great title and description gets you a head start,…but this is a visual medium.…If you want the views and engagement,…you need to provide a powerful video cue.…That starts with the thumbnail.…The thumbnail can generate an instant…emotional response that says click me, or move on.…First, don't use a credits or title shot…as your intro thumbnail.…
Use a frame from the video itself.…Take a lesson from Hollywood.…Movie trailers don't show the main character…eating a bowl of cereal, unless it's relevant I guess.…They show the funniest, most dramatic,…or the most action packed scenes.…That gets you into the theater.…Do the same with your video.…Here's a few rules for creating a great thumbnail.…First, don't use text unless you really need to.…Text makes me stop before I click…because I have to read it.…Second, if you can, show faces with the emotion…
LinkedIn Learning (Lynda.com) is a PMI Registered Education Provider. This course qualifies for professional development units (PDUs). To view the activity and PDU details for this course, click here.
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- What is video SEO?
- Debunking video-ranking myths
- Picking a video hosting service
- Researching topics and keywords
- Writing a great title and descriptions
- Getting viewers to subscribe and comment
- Using social media to announce videos
- Creating an optimized playlist and channel
- Analyzing your success