One of the most exciting things about YouTube is the ability to live stream. This opens up all sorts of options for engaging with an audience whether you are at a corporate event, a concert, or on the go with a mobile device. In this video, instructor Richard Harrington walks you through how to go live on YouTube with live events.
- One of the easiest ways to go live is with an event. And the easiest way to do this completely is with the Hangouts On Air engine that used to be part of Google Plus. Now Hangouts On Air, also known as YouTube Live are pretty simple. You go to the Live Streaming section in your Creator Studio and you click on New live event. Then, choose Quick using Google Hangouts On Air. Give your live stream a title and click Go live now if you want to immediately start broadcasting.
Or you can enter in details to schedule it. Then you use the Google Hangouts engine to do a live broadcast which can include multiple panelists and guests as well as screen sharing. Now, I use this sometimes to do live events on photofocus where we teach people software with guest experts. As you can see here, it's easy to schedule it in advance and then during the webinar, multiple people can join us for the conversation as we take a look at tools. It even has great tools for putting things like lower thirds or graphics over the top, so as you're teaching, people can see who's talking and what's happening.
To schedule a live broadcast, it's pretty straight forward Make sure you take advantage of the built in scheduler. And this can also control who can see a broadcast. Is it public, unlisted, et cetera. When you create the event, you have a few options. Public means anyone can find it and watch it. Unlisted means it's not shown publicly, but if you put the link out there via social media, a blog, or email, people can find it. I'll sometimes use unlisted for smaller meeting or events that I want people to be at but I don't want to publicize quite largely.
This way I can email the link around and people can watch and view. If I'm really concerned about who's attending, well then I can set that event to private. A private event means that only people you've specifically invited by an email address or a web domain or a particular group that you've set up, can see the live broadcast. To access a live broadcast is easy. Just log into your channel and go to Creator Studio. Then, click on Live Streaming.
If you want to go live now, click on Stream Now and you'll see here that you have the ability to go live. You simply put in some general information and from Stream Options here, you can decide what to do. This means for example, that we can stream this and then make an archive. We can stream it and allow people to have rewind, et cetera. We'll talk more about these options in just a moment. Now, what I want to suggest is that you use the Events section.
This is going to give you more control. Click to make a new live event. Then, enter a title. You can choose to go live now or set this for a specific time. You can also add an end time. Feel free to put in a description. And tags.
You can decide the publicity status, and decide on a method. The easiest one is the Quick method with the Google's Hangout On Air. Once I create the event, a new video is made that's designed to be a container for the live stream. If we scroll down here to the bottom, you see that it's got the date and the information. If people were to go to that page or I was to embed this into a webpage, it would look just like a YouTube video. But in the mean time, it's got a countdown timer until the event starts or they can click set a reminder and get notified when the event begins.
Now there's more to running a Google Hangout On Air and I invite you to check out some of the courses in our library about webinars and events or some of the documentation on Google's website. But the Hangout On Air engine is the easiest way to do a live video stream. But there are other methods and we'll talk about that next.
- Relevant YouTube trends
- Managing multiple channels
- Channel creation essentials
- Designing watermarks and channel icons
- Uploading video content
- Creating and managing a playlist
- Uploading custom captions
- Promotion strategies for a YouTube channel
- Interacting with your community
- Working in Creator Studio
- Live streaming on YouTube
- Signing up for the YouTube Partner Program