Join Jason Osder for an in-depth discussion in this video Developing a social marketing presence, part of YouTube Projects for Business and Marketing (2013).
So YouTube is capable of presenting high quality marketing videos. But really, it's much than that. It's one of a new set of social marketing tools, and to really get the most out of YouTube, we have to think about using it socially. Let me go over some principles and some tips. We're back on our final video page, and we're still logged in. Remember that to do these things, you have to be on a video that you posted and you have to be logged in to make the edits.
I'm going to scroll down a bit, and you can see that our description is still there in the about section, but I want to switch over to the share tab. What you see in the share tab is various ways of sharing your video on social networks. Now we'll go through the technology of this in YouTube essential training and we'll talk later about some more implementation and strategy. But my point here, is that YouTube should not be thought of as a stand alone entity.
Rather you should think of it as part of an ecosystem. These are all social networks that YouTube is capable of sharing with. We refer to that as extensibility. That is the ability of one software or platform to talk with or play nicely with another one. Currently, YouTube is extensible with all of these platforms but if you click back later you may find that another one is been added. Because the world of social media is changing very quickly, you're likely to see more icons here over time.
Second is the embed function. And again, we spend more time on this, both in YouTube Essential training and then also for marketing purposes, later in this course. The point is that YouTube videos do not exist only on YouTube. They can be played on your stand-alone site or your blog. And that becomes very important to a marketer. If we scroll down a little bit more, we see some comments. Comments are another way of interacting with your audience but there are some caveats here.
If you're going to put comments open on your marketing video, you ought to be prepared to monitor those comments. So something negative or something you just don't want up there. A curse. Unless you're prepared to really monitor this part of the page, you may want to turn comments off. And again, technically that's available in the essential training, and we'll look at it more deeply later in this course. As we think about Youtube, strategically, we're adding layers on top of the layer of video distribution.
We're adding the social layer that includes comments on the site, embedding on other sites you control, and the extensibility of working with other social networks. These are all part of our marketing tool box.
- Creating marketing videos
- Advertising with YouTube
- Defining your marketing goals
- Creating a YouTube content map: deciding where to embed your videos
- Working with use case scenarios
- Creating serialized content
- Incorporating graphics
- Setting up your channel page with a logo, description, and links
- Creating a customer dialog with comments
- Integrating with Facebook and WordPress
- Creating, managing, and monitoring YouTube ads