Join Anson Alexander for an in-depth discussion in this video Customizing your channel page, part of Marketing and Monetizing on YouTube (2014).
A great way to increase the number of views and subscribers that your YouTube channel receives. Is to customize the content that's featured on your YouTube channels homepage. So here I am on the public facing page of my YouTube channel. And by default the content that we're going to see is the videos that we've uploaded and liked. And they're just in order of the last video that we uploaded or the last video that we liked. But we can actually customize this page to feature playlists. We can create a trailer for anybody who's not currently subscribed to our channel, to see when they first come to our YouTube channel homepage.
Which is a great opportunity to capture that user and hopefully get a subscription. To do this, we're going to move to the top of our screen and I'm going to put my mouse just below the channel art photo on my YouTube page. When I do that, you'll notice that a pencil icon appears in the top right corner. And when I click on that, I have the option to edit my channel navigation. When I click on that link, a few different options come up for me. Right now, our channel is using this feed setting down here at the bottom. Where we just see activity when we like a video or playlist and it also shows when you upload a video.
However, what we want to do to increase the customization of our YouTube channel is we want to use this browse setting up here at the top. So I'm just going to click on the Enable button to enable this feature. And now I can click Save at the bottom. When I do that you'll notice that the YouTube channel page changes. I now have a video featured up here at the top. Which I can change. I can modify this video and put whatever video I'd like. And down at the bottom I have the option to add some sections to my YouTube channel page. So let's go ahead and choose one of our videos as our un-subscribed trailer.
To do that, I'm just going to click on the Channel trailer button here in the middle of my screen. When I do that, all the videos that I've published to YouTube appear and we can choose one as the trailer. As your YouTube channel matures, it might be a good idea to shoot a video specifically for this on subscribe trailer. Because again, if somebody's not subscribed to your YouTube channel, they might watch one video. And then when they click to go to your actual home page, this is the video you're going to see. So this is your golden opportunity to grab that user and get a subscription right away.
But for now, let's go ahead and just choose one of the videos that we've already uploaded. I'll choose the Oxford Street Time-Lapse and then click Save. So now you can see that that video's featured on my page. Anybody who comes to this screen, to my YouTube channel home page, who's not subscribed to my channel is going to see this video first. If I mouse over this section of the screen at the top here I have a drop down menu. And right now we're in the unsubscribe trailer. That's the trailer that we just changed. But if I click on that drop down menu, I can also customize what my subscribers see.
So when I click on that link, you'll notice that it changes a little bit. And by default, it's going to feature your latest video that you've uploaded right here on the left side of front and center. And then on the right, some other videos that you've recently uploaded as well. We can change this, however, if we'd like, by clicking on the pencil icon at the top right corner of this section of the screen. In the box that appears, you'll notice that there's a check mark next to the box that says, only include uploads. Which means that by default, subscribers when they come to our home page are only going to see our recent uploads. If we uncheck this box, they'll also see our curating activities.
Like when we like a video, or add somebody else's video to one of our playlists. I personally prefer this the way it is, because that means all of your subscribers are only going to be seeing your content. Which, if you're using YouTube for monetization or marketing is really what you're looking for. However, you could uncheck this if you'd like, and they'll be able to see your other activities on YouTube. For now, I'm going to leave it checked and hit the Done button. Now that we have our subscriber view and our unsubscribed trailer set up, we can start adding some additional sections to our YouTube homepage.
By clicking on the Add a section button here at the bottom of our screen. When I click on that, another section appears. I'm going to close this Help window. So over here on the left, I can click on the Content drop down menu. And you can see, I've got a number of different options for the content that I would like to feature in this particular section. Once you start creating some playlists, I think it's a great idea to include those playlists right here on your homepage. And we do have a playlist that we've created. So let's go ahead and click on Single Playlist. We want to feature one single playlist right here.
Now, we can choose whether we want the layout to be horizontal or vertical. Keep that in the back of your mind for a second, though, because we want to actually choose the playlist we're going to feature first. Because down at the bottom, we'll see a preview of what that playlist is going to to look like here on the YouTube homepage. So when you choose a playlist drop down, I can either choose one of my own playlists or I could enter a playlist URL. It could be a playlist that's on a different YouTube channel. But again, if we're using YouTube for marketing or monetization, it's a good idea to feature our own playlist. So we'll leave that on my playlist.
And over here to the right we'll find a playlist. We have the Landon Hotel Sites and London Playlist. I'll select that one. And you can see we now have a preview here at the bottom of what this playlist is going to look like here on the YouTube homepage. If I were to change the layout to vertical list. It changes and looks a little bit different. Depending on the playlist, you can decide which one that you like better. I do like the vertical list, especially if you don't have that much content. Because it takes up a little bit more room on the page, and the users can also see the descriptions of the videos within the playlist. If you start having a lot of content on your home page and on your YouTube account in general.
It might be a good idea to use the horizontal row. Because each playlist will take up a little bit less space. But for now lets keep it as a vertical list and hit the blue Done button. Now we can see out home page is really starting to come together. We have our channel art at the top, we have our unsubscribed and subscriber viewed trailers. And now we have a featured playlist right here on our homepage. So when a user comes to our YouTube homepage there's a ton of different content for them to take a look at. Before they decide which video they'd like to watch first. If we scroll down to the bottom we could add another section. And it's the same thing we just did.
We could go over to content and we could choose a different type of content. Another good option to use is popular uploads, your most popular videos on You Tube. Now right now in this account we only have three videos. So we're going to see a little bit of overlap between the playlist that we created and our popular uploads. But as you upload more videos to YouTube you should have tons and tons of unique content right here on your YouTube home page.
The course explains how to create a channel and join the Partner Program, and how to attract and best interact with subscribers. Then you learn how to customize your YouTube channel's About page, create engaging playlists, and customize content to draw in viewers. The course also explores how to optimize videos for search engines; add annotations, notes, and links; and use YouTube's InVideo Programming. Finally, Anson shows how to use YouTube Analytics, explaining which statistics to focus on in order to better guide your content strategy.
Want more YouTube tutorials? Check out Anson's companion course, Top 5 YouTube Channel Tips.
This course is part of a Learning Path approved by the American Marketing Association.
Gain the skills you need to become an AMA Professional Certified Marketer (PCM) in Digital Marketing by using the industry-leading courses and resources in the Learning Path. Take the AMA certification exam to show that you have what it takes to lead the digital transformation.
- Creating a business account on YouTube
- Applying to the Partner Program
- Receiving payments
- Attracting subscribers
- Creating playlists
- Optimizing videos for SEO
- Using YouTube Analytics
Skill Level Appropriate for all
Q: This course was updated on 05/25/2016. What changed?
A: We added four tutorials on:
- Utilizing YouTube fan funding
- Requiring paid subscriptions for your channel
- Offering videos for rent or purchase
- Adding YouTube video cards to your videos